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Hi there, this is your daily ☕️ MarketingShot.
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In today's MarketingShot:
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🚫 Walmart now lets you block wasted search terms 🗣️ Reddit says real shoppers now outsell your influencers 2x 🎮 Kick is opening its livestreams to your ads 🍯 Honey's creator lawsuit could reshape affiliate deals 🖋️ Claude now watermarks the AI text you publish Plus: 💡 6 strategies & tactics, 🎁 6 other news & articles you might like, and 🧰 6 trending marketing tools.
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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
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🚫 Walmart now lets you block wasted search terms
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- Walmart Connect now lets brands block wasted search terms through "negative keywords," which stop sponsored-products ads from showing when a shopper's query matches an excluded term like "dog food" or "running shoes."
- The feature is available in the Walmart Connect Ad Center and through partner technology providers including Pacvue, Skai, Quartile, Teikametrics and DataCaciques, and matters most for automatic campaigns where Walmart's algorithm places the ads.
- Consultant Chris Sheldon expects cost-per-click to rise on competitive category terms while account return on ad spend drops, since brands had been buying their own branded terms that artificially inflated returns for years.
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🗣️ Reddit says real shoppers now outsell your influencers 2x
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- Reddit's Path to Purchase 2026 research found that reading first-hand consumer experiences now beats reviews from professional critics and influencers by two times in United States purchase decisions, and about two and a half times in the United Kingdom.
- Half of United States shoppers say they verify AI recommendations on Reddit, and in the same market people trust the platform to check those recommendations more than family or friends, at 60% against 53%.
- The survey polled 13,956 adults in the United States and 6,485 in the United Kingdom, all aged 18 to 65 and monthly users of social media, large language models and e-commerce sites, with fieldwork by Attest in May 2026.
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🎮 Kick is opening its livestreams to your ads
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- Kick, the livestreaming platform, launched Kick Ads on Aug. 4, opening its display, native and video inventory to advertisers through direct and programmatic buying, and is working with Google to build out its ad network.
- The platform now counts more than 100 million active users and logged over 1.5 billion hours watched in the second quarter, with gaming making up 48% of content and more than 80% of the audience aged 18 to 34.
- Kick divided its content into four brand suitability tiers-Limited, Standard, Expanded and Restricted-that brands can buy against, and is going through measurement certification with Integral Ad Science while using bot detection and AI moderation to suppress ads during flagged moments.
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🍯 Honey's creator lawsuit could reshape affiliate deals
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- A lawsuit against PayPal's Honey coupon extension has cleared a major legal hurdle and could change how affiliate deals work, after a federal judge on June 22, 2026 refused to dismiss any part of the content creators' class action.
- The case centers on a "defeat device" inside Honey that decided whether to respect stand-down rules based on a shopper's profile, using signals like account age, cashback points, and whether the browser had visited an affiliate network's own website.
- Three networks penalized Honey in January 2026, with Rakuten cutting access to about 2,000 merchants and Awin covering more than 16,000, while Honey's partnerships fell from roughly 35,000 in December 2024 to just above 28,000.
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🖋️ Claude now watermarks the AI text you publish
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- Anthropic will start adding machine-readable watermarks to text made by its new Claude AI models around the world, meeting promises the company made under the European Union's AI Act transparency code.
- The rules cover Claude models launched in the EU on or after Aug. 2, but Anthropic will turn on watermarking everywhere, spanning Claude, the Claude API, Claude Code, Claude Cowork and Claude Tag.
- The invisible mark stays with text when copied and pasted and may survive some editing, but a detected watermark only shows the content may have passed through Claude, not that Claude wrote it.
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Want to get the most out of ChatGPT?
ChatGPT is a superpower if you know how to use it correctly.
Discover how HubSpot's guide to AI can elevate both your productivity and creativity to get more things done.
Learn to automate tasks, enhance decision-making, and foster innovation with the power of AI.
Other
news & articles you might like
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Luma launches Scenes for storyboard-first AI video
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Google is testing a new homepage that buries the search button for AI
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AI search shift leaves products invisible to shoppers
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VAB finds 52% search for brands in shows featuring creators they follow
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US sends 53.5% of global bot traffic, Decodo analysis finds
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Reddit adds two new ad partners
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Trending Marketing Tools
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ExploreYC: a searchable database of 5,773+ YC companies with maps, AI insights, hiring and funding data to validate startup ideas and find co-founders.
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Context.dev: provides structured web data via API-scrape URLs as markdown/HTML, extract brand assets, crawl sitemaps-with typed SDKs for TypeScript, Python, and Ruby.
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Fypro: analyzes your TikTok account to build a website, matched product store, on-brand videos, and owned email list automatically.
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Glaze by Raycast: turns plain-language descriptions into real Mac apps that run offline, launch from your dock, and access your system's full capabilities.
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Unabyss for Claude: automatically extracts and structures context from your daily apps, then shares it with any AI tool via MCP with granular access control.
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JustVibe: lets you type a task like "plan my 5 day trip to tokyo" and instantly get a working, interactive app built for it, no coding needed.
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Our AI Academy has 330+ step-by-step tutorials on ChatGPT, Claude, Perplexity, and every tool that matters. No fluff — just practical workflows you can use at work. Try it free for 7 days.
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