|
|
Hi there, this is your daily ☕️ MarketingShot.
|
|
|
In today's MarketingShot:
|
|
📌 Google's Preferred Source button can lift your traffic 🤖 1-in-10 web pages now show AI writing 🚩 LinkedIn's AI slop flags cut your views 40% 🎨 Patreon's new algorithm could get your work discovered 🤝 Your creator ambassadors are becoming executives Plus: 💡 6 strategies & tactics, 🎁 6 other news & articles you might like, and 🧰 6 trending marketing tools.
|
|
Blu Dot surpasses 2,000% ROAS with self-serve CTV ads
Blu Dot used Roku Ads Manager to drive incredible results for its furniture sales event. Its strategy hinged on custom audiences and retargeting, where intent was strongest.
“Roku has been a top performer,” said Blu Dot’s Claire Folkestad. “We have seen…CPMs lower than any other CTV partner we've worked with.”
|
📌 Google's Preferred Source button can lift your traffic
LINK
|
- Google has released a new Preferred Source button that publishers can add to their sites, letting readers star a publication and then return to the page they were reading without extra steps.
- When a user clicks the button, a page opens where they press "Add" to set the site as a Preferred Source on Google, after which they are sent back to where they left off on the publisher's site.
- Google said people have picked more than 600,000 unique sources so far, up from 200,000 in May 2026, and that these users are twice as likely to click, driving more traffic to starred outlets.
|
🤖 1-in-10 web pages now show AI writing
LINK
|
- Pew found that roughly 10% of a random sample of 10,000 webpages showed strong signs of AI authorship in July 2026, with the share climbing past a third among pages published since ChatGPT's release.
- Commercial sites carry most of the machine-written text, at about 10% of .com pages against 4.6% of .org and roughly 1% each for .edu and .gov, where writing serves a purpose rather than a cost.
- Pew catalogued the tells using the Open Pangram detector: em dash use has doubled since 2023, Oxford commas are up 63%, and the words "delve" and "pivotal" appear alongside the phrase "it's not just X, it's Y".
|
🚩 LinkedIn's AI slop flags cut your views 40%
LINK
|
- LinkedIn's new "Sounds Like AI Slop" feature, which lets members privately flag content they think is inauthentic or heavily AI-generated, is cutting the views on flagged posts by 40%.
- Hari Srinivasan, Chief Product Officer, said more than 1 million people used the feature in its first two weeks, and that safeguards are in place to stop individual feedback from unfairly targeting members.
- LinkedIn is starting to add private messages in Post Analytics, telling members when their content has received community feedback marking it as possible "AI Slop," giving them a chance to course correct.
|
🎨 Patreon's new algorithm could get your work discovered
LINK
|
- Patreon rolled out dozens of new features on Thursday, including a redesigned recommendation system meant to help creators get discovered and connect with the fans and communities that follow their work.
- The updated discovery system now compares a post to other posts by topic, craft, style, and theme, rather than matching creators to similar ones, a shift Patreon says will surface smaller creators too.
- A new iOS feature called Clips turns creator videos into short, shareable clips for TikTok or Patreon's own Quips format, while video previews pull the most engaging parts of paid videos for potential fans.
|
🤝 Your creator ambassadors are becoming executives
LINK
|
- Brands are handing creators real C-Suite titles like chief content officer and chief creative officer, giving them input into strategy rather than just a signature and a paycheck, a shift from earlier gimmicky appointments.
- Eyewear company Blenders named Jordan "The Stallion" Howlett, who has 50 million followers, its chief content officer in a multi-year deal, its biggest yet, with his first major video exceeding all internal KPIs.
- Recent examples include comedian Jack Shane as chief creative officer of German candy company Katjes and Nadya Okamoto as chief creator officer at investment platform Cherub, though some appointments remain partnerships with fancier titles.
|
|
Want to get the most out of ChatGPT?
ChatGPT is a superpower if you know how to use it correctly.
Discover how HubSpot's guide to AI can elevate both your productivity and creativity to get more things done.
Learn to automate tasks, enhance decision-making, and foster innovation with the power of AI.
Other
news & articles you might like
-
Microsoft Advertising removes Max CPC from new standalone bidding campaigns
LINK
-
Twitch Opens brand sponsorship opportunities to All Affiliates
LINK
-
Adobe Firefly just added three new AI audio tools for creators and marketers — I tested them all to see if they're any good
LINK
-
Google adds simplified A/B testing for search ads
LINK
-
Discord adds lower funnel with outcomes push
LINK
-
Meta brings conversational AI into campaign analysis
LINK
|
|
Trending Marketing Tools
| LeadPost: identifies anonymous website visitors and turns them into sales prospects. START FOR FREE |
|
ExploreYC: search 5,773+ YC companies with maps, funding, and hiring data to validate startup ideas, research competitors, and find potential co-founders.
LINK
|
|
Context.dev: converts web pages to clean markdown/HTML, extracts structured data using custom schemas, and crawls sitemaps, with typed SDKs for TypeScript, Python, and Ruby.
LINK
|
|
Spira for Product Hunt Makers: automates content creation and publishing across TikTok, Instagram, and X using AI that tracks trends and matches your brand voice.
LINK
|
|
Goose Ads Remixer: analyzes winning ads in your niche, then generates new ones with your logo, products, and messaging so you can skip guesswork.
LINK
|
|
Artifacts by Databox: query your business metrics in plain language and get AI-generated summaries explaining what changed, why, and how to improve.
LINK
|
|
Effects SDK: adds AI video effects like background blur, noise suppression, and lighting correction to your apps, processing client-side across web, mobile, and desktop.
LINK
|
| |
|
Our AI Academy has 330+ step-by-step tutorials on ChatGPT, Claude, Perplexity, and every tool that matters. No fluff — just practical workflows you can use at work. Try it free for 7 days.
|
|
💬 How did you find today's edition?
We read every reply — just reply to this email and let us know how we can improve!
|
|
