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Hi there, this is your daily ☕️ MarketingShot.
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In today's MarketingShot:
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🛒 TikTok Shop buyers just spent $50 billion 🤖 ChatGPT ads get automated bidding and new placements 🏠 Zillow just opened home-buyer targeting to Pinterest ads 🎬 Meta Partnership Ads convert 10% better for you ⚖️ Rival's toxic backlinks could now get you sued Plus: 💡 6 strategies & tactics, 🎁 6 other news & articles you might like, and 🧰 6 trending marketing tools.
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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
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🛒 TikTok Shop buyers just spent $50 billion
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- Shoppers around the world spent $50.3 billion on TikTok Shop in the first half of 2026, a 92 percent jump from the same stretch last year, with U.S. buyers alone accounting for $11.8 billion, roughly double their previous total.
- The U.S. now hosts 1.35 million stores and 20 million influencers on TikTok Shop, and Tabcut and Momentum Works expect global gross merchandise value to top $100 billion for the first time and hit $123.5 billion by the end of 2026.
- A May 2026 Harris Poll found 63 percent of Gen Zers stopped buying from TikTok Shop, though 62 percent still use TikTok to find new products, and shoppers ages 25 to 44 remain the most active buyers on the platform.
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🤖 ChatGPT ads get automated bidding and new placements
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- OpenAI has added automated bidding to ChatGPT ads, giving advertisers a "Maximize Results" bid strategy that sets bids for them instead of forcing the manual bidding required since the self-serve beta launched in May.
- When advertisers pick a clicks or conversions objective, "Maximize Results" is now the default, and OpenAI automatically adjusts the bid to get the most results from the budget, though minimum bids stay high, especially for conversions.
- Because the system aims to spend the full budget, OpenAI is likely to bid more than a manual setting would, which could improve surface-level performance but may come at the expense of quality on non-purchase actions.
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🏠 Zillow just opened home-buyer targeting to Pinterest ads
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- Zillow and Pinterest have started a partnership that lets Zillow Elevate advertisers target Pinners through Pinterest's Media Network Connect, an option inside Pinterest Ads Manager for sharing first-party audience data.
- Advertisers can reach Pinners based on 34 Zillow consumer segments, including buyers, renters, sellers and homeowners, plus specialty groups such as fixer-upper shoppers and recent homeowners, for more targeted campaigns.
- Zillow said the targeting draws on real data about user behavior and more than 200 housing-related signals, rather than broad demographic assumptions, so brands can reach specific audiences with high precision.
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🎬 Meta Partnership Ads convert 10% better for you
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- Meta Partnership Ads, which run a creator video from both the creator's and the brand's accounts, convert 10% better and cost 5% less per customer than the same licensed content run from the brand's account alone.
- Agentio studied $130 million in spend across 65,000 Meta Partnership Ads from 137 brands, finding ads with the creator's handle earned 19% more clicks, and in Meta search placements delivered 143% higher conversion rates.
- Advertisers now spend at a rate of $10 billion a year on Partnership Ads, double the amount from a year ago, though winners fatigue after 36 days on average and only about 1 in 5 tested ads becomes a winner.
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⚖️ Rival's toxic backlinks could now get you sued
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- A federal judge in Chicago has ruled that a company can sue a rival over toxic backlinks meant to wreck its Google rankings, opening the door to false advertising lawsuits over search sabotage.
- Montway and SGT Auto Transport accuse rival Nexus and its CEO George Arkin of planting more than 2,350 spammy links from domains about steroids, payday loans, illegal betting, cocaine and unlicensed guns starting in April 2025.
- Judge Matthew Kennelly kept alive the federal Lanham Act false advertising claim plus trademark infringement, dilution and Illinois consumer protection counts, treating mismatched anchor text as a literally false statement designed to hurt a competitor.
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Build content that ranks, converts, and drives real revenue.
From ideation to measurement, HubSpot Academy's free Content Marketing Certification teaches you to build a scalable content strategy that converts. Join 200,000+ professionals who have advanced their career with HubSpot Academy. Enroll free and walk away with a strategy built to last.
Strategies & Tactics
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> Email open bloat and deliverability: Filter out subscribers whose only "opens" come from automated privacy tools that inflate open rates, so bulk emails reach real inboxes instead of spam.
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> 37 Proven ways to Use AI in marketing: Delegate repeatable marketing tasks to AI, from keyword research and internal linking to social drafts and launch packages, working from what AI models already cite.
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Other
news & articles you might like
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Facebook officially rolls out its standalone Creator Studio app with AI tools for creators
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Retailers on AI Max face 72% more invalid traffic, Lunio finds
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Google Lowers subscriber requirements For search profiles
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CMOs are struggling to link AI visibility with sales
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OneLittleWeb study: AI tools drew 144.5B visits, with traffic in Top 100
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The AI sales engineer Is moving into the meeting
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Trending Marketing Tools
| Capsule CRM: keeps a small team's contacts, pipeline and follow-ups in one place, without the enterprise setup. START YOUR FREE TRIAL |
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OpenSEO: an open-source alternative to Ahrefs and Semrush offering keyword research, backlink analysis, rank tracking, and site audits, free when self-hosted.
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Honestly: aggregates verified customer conversations across TikTok, YouTube, Instagram, Reddit and X to spot market trends early across US, EU, and Korean markets.
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PlugThis: turns plain-English descriptions into working Chrome extensions, generating code, backend logic, icons, and store listing copy automatically.
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AI Search Console: tracks brand mentions, rankings, and share of voice across ChatGPT, Claude, Gemini, and Perplexity, replacing manual checks with automated reports.
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Effects SDK: adds AI-powered video effects like background blur, noise suppression, and lighting correction to apps, processing everything client-side to protect user privacy.
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Artifacts by Databox: turns AI Analyst conversations into polished reports, slide decks, or interactive documents from live data, shareable via link or PDF.
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Our AI Academy has 330+ step-by-step tutorials on ChatGPT, Claude, Perplexity, and every tool that matters. No fluff — just practical workflows you can use at work. Try it free for 7 days.
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