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Hi there, this is your daily ☕️ MarketingShot.
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In today's MarketingShot:
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📱 TikTok now reaches 1 in 5 U.S. adults with news 🎙️ Spotify lets podcast creators sell memberships to fans 🔍 Google's AI Overviews often cite your rivals in buying searches 🤖 AI slop sites are the new threat to your ad spend 🎯 Meta lets you pick an audience for each ad creative Plus: 💡 6 strategies & tactics, 🎁 8 more stories you might like, and 🧰 7 trending marketing tools.
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100+ ChatGPT Prompts to Revolutionize Your Day
Industry-Specific Use Cases: 15+ real-world applications across various sectors
Productivity Guide: 21 best practices to 10x your efficiency with AI
Prompt Powerhouse: 100+ ready-to-use prompts for immediate implementation
Challenge Buster: Overcome common AI hurdles with expert strategies
Plus, in-depth sections on email composition, content creation, customer support, and data analysis.
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📱 TikTok now reaches 1 in 5 U.S. adults with news
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- About one in five U.S. adults, or 20%, now regularly get their news on TikTok, according to a Pew Research Center survey of more than 5,000 people conducted in August 2026.
- TikTok trails Facebook and YouTube, which draw 40% and 34% of adults for news, but 53% of TikTok's own users say they regularly get news there, close to Facebook's 57%.
- Younger adults, women, people without a college degree, and Democrats are each more likely to turn to TikTok for news, shaping who the platform reaches.
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🎙️ Spotify lets podcast creators sell memberships to fans
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- Spotify is launching "Memberships," a feature that lets podcast creators sell exclusive content and perks to fans in return for recurring payments, with subscribers getting instant access from a show's Spotify page.
- Creators keep 90% of Membership revenue, higher than Apple Podcasts Subscriptions, which starts at 70% and rises after a subscriber's first year, and about in line with Patreon's standard platform fee before its added charges.
- Memberships launches in 34 markets and is open to smaller shows: any show on Spotify for Creators or Megaphone with at least 100 consumption hours, a similar number of listeners or viewers, and three published episodes can qualify.
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🔍 Google's AI Overviews often cite your rivals in buying searches
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- Google's AI Overviews often send B2B buyers toward rival vendors, with about one in five answers for branded buying searches citing a direct competitor's own site, according to tracking by Foundation and Writesonic.
- Across 15,716 AI Overviews on branded searches that added a buying word like "pricing" or "alternatives", 21.7% cited a direct competitor, and in 11.9% the competitor appeared while the brand the buyer named was left out entirely.
- The risk concentrates on "alternatives" searches, where the brand's own site shows up in only 32.9% of answers, while pricing and reviews searches cite competitors far less because Google turns to the brand's own site or to review sites like G2 and Capterra.
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🤖 AI slop sites are the new threat to your ad spend
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- A study out today from DecryptAds found more than 2,100 AI-generated recipe sites that copy the made-for-advertising playbook, cramming low-effort content with overlapping ad placements that pull in spots from major blue chip and Fortune 500 brands.
- Starting with about 300 ad tech companies registered in "risky geos" such as Russia, China and Turkey, DecryptAds traced ads.txt and sellers.json records to 2,116 sites that use fabricated authors, including AI-generated avatars and stolen or altered photos of real chefs and celebrities.
- These sites break a Google helpful content update rolled out this month that calls fabricated creator profiles a form of deception and a signal of a low-quality page, though one SSP source argued the search guidance does not apply to Google Ads.
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🎯 Meta lets you pick an audience for each ad creative
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- Meta switched on a Marketing API option yesterday that lets advertisers attach a separate age range and gender to each image or video inside one ad set, rather than setting a single audience for every creative in the group.
- The toggle, named "Choose an audience for each ad creative," works only when the ad set stays broad, open to all genders with a minimum age no higher than 25 and a maximum of 65, and it cannot run alongside Advantage+ audience.
- Meta has published no test data for the feature, and the posts do not say whether a creative is never shown outside its assigned band or whether the age and gender act only as a signal the delivery system weighs against others.
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Meetings and webinars, free for up to 100 people. Zoho Meeting is a secure video platform that does what Zoom charges extra for. Full webinars, screen sharing, and AI-generated meeting notes. • Free plan: HD video, screen sharing, and up to 100 participants per meeting or webinar • AI-generated transcripts and summaries that capture the meeting so you don't take notes • Real webinars. Registration forms, polls, Q&A, and YouTube live-streaming |
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Other
news & articles you might like
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ChatGPT drops to 74.5% of marketers as Claude climbs to 72.3%, Basis finds
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Google Local Services Ads removes featured professionals
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Telling AI to act as your customers makes its answer worse: 52% of shoppers would buy, it said. Real sales: 33%.
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Google Business Profiles review appeals are delayed again
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Pinterest says 36% of its ad impact comes after a campaign's eighth week
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Google Ads AI Max spotted automatically enabled in some Ad Grants accounts
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EDPB tells AI developers to avoid sites that block scraping with robots.txt
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Search drops to 12% of North American publisher pageviews, Chartbeat finds
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Trending Marketing Tools
| Zoho Meeting: runs webinars and meetings free for up to 100 people, with registration forms, polls and Q&A built in. GET STARTED FREE |
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akta.pro: delivers private company data through an API with event tracking, news, and entity resolution, helping finance and GTM teams source deals faster
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OpenSEO: provides keyword research, competitor analysis, backlinks and site audits via MCP, feeding your AI agent real data for SEO strategy from $10/month.
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Articos: tests messaging, positioning, and landing pages against simulated personas matched to your ICP, delivering audience feedback in under 30 minutes.
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Tadata: an AI Slack assistant that connects your tools and delivers daily briefings on meetings, contacts, and relevant news before work.
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dif.sh: open source feature flags stored as markdown files beside your code, reviewed in pull requests, with context your coding agent reads automatically
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awesome-submitlist: a curated list of 300+ directories, launch sites, newsletters, and communities to submit your startup, including domain rating and pricing data.
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Our AI Academy has 330+ step-by-step tutorials on ChatGPT, Claude, Perplexity, and every tool that matters. No fluff — just practical workflows you can use at work. Try it free for 7 days.
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