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Hi there, this is your daily ☕️ MarketingShot.
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In today's MarketingShot:
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🧵 Threads now beats X in monthly users 📉 ChatGPT sends you under 1% of Google's traffic 🛒 Walmart just opened its checkout to approved AI shopping agents 📌 EU opt-outs are slowing Meta's ad revenue Plus: 💡 5 strategies & tactics, 🎁 6 more stories you might like, and 🧰 7 trending marketing tools.
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100+ ChatGPT Prompts to Revolutionize Your Day
Industry-Specific Use Cases: 15+ real-world applications across various sectors
Productivity Guide: 21 best practices to 10x your efficiency with AI
Prompt Powerhouse: 100+ ready-to-use prompts for immediate implementation
Challenge Buster: Overcome common AI hurdles with expert strategies
Plus, in-depth sections on email composition, content creation, customer support, and data analysis.
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🧵 Threads now beats X in monthly users
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- Meta chief Mark Zuckerberg told analysts that Threads has passed X in monthly active users, with the social network now counting more than 275 million people each month.
- On the quarterly financials call last night, finance chief Susan Li said Threads' time spent per user is growing over 20% year-over-year, though Zuckerberg gave no exact figure for monthly actives.
- Across Meta's family of apps, including Instagram, Facebook, WhatsApp and Messenger, daily active people reached 3.64 billion in September, up 3% year-on-year, as the company reported strong operating profit.
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📉 ChatGPT sends you under 1% of Google's traffic
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- ChatGPT sent websites less than 1% of the traffic Google organic search did, according to Marie Haynes' study of 100 sites spanning 12 months of GA4 data and more than 145 million sessions.
- ChatGPT drove 0.62% as many sessions as Google organic search, and adding referrals from other LLMs lifted that to 0.73% of Google organic traffic, not 0.73% of all website traffic.
- Among 55 sites tracking conversions, 13.8% of ChatGPT visitors converted versus 3.02% from Google organic, yet Google organic produced 27 times as many conversions as all LLMs combined.
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🛒 Walmart just opened its checkout to approved AI shopping agents
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- Walmart has opened its checkout to approved AI shopping agents, letting software search for products and buy on a customer's behalf through a new Agent Gateway that connects to Walmart and Sam's Club inventory.
- The Gateway is an MCP server that works with agents and apps including Meta's Muse, ChatGPT and Gemini, letting an agent complete purchases without handing over the customer's personal information or purchase history directly.
- Next month Walmart adds Agent Profiles, giving each agent its own identity inside an account with separate purchase records, a spending limit or per-transaction approval, no Walmart+ needed, and the normal returns process if an agent behaves incorrectly.
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📌 EU opt-outs are slowing Meta's ad revenue
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- Meta's advertising growth in Europe is slowing after new rules let residents choose a Less Personalized Ads option that draws on less of their personal data to shape what they see on Instagram and Facebook.
- Advertising revenue in Europe rose 18 percent year-on-year in the three months through September, trailing the 33 percent growth in the US and Canada, with the European rate falling for a third straight quarter.
- The LPA option uses 90 percent less data, showing ads based on a single session plus age, location, and gender, which Meta says brings poorer returns for advertisers, fewer transactions, and prices per ad growing slower than in North America.
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All the power of Salesforce, without the Salesforce bill. Zoho CRM runs sales for 250,000+ businesses across 180 countries, with built-in AI and telephony the big names charge extra for. • Zia, the built-in AI that predicts which deals will close and flags the ones going cold • Every lead, email, call, and deal in one view. Full pipeline visibility, no spreadsheet chaos • Automated workflows that handle the admin so your team actually sells |
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Other
news & articles you might like
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Google AI Overviews now hit 88% of tracked commercial keywords, Semrush finds
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Google turns on PMax image extraction by default from December 4
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Meta Ads Manager gains 7 product-level metrics for catalog campaigns
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Google lists 7 ways to keep content out of Search, AI opt-out included
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Shopping habits by generation: What brands need to know
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Google ads customer lifecycle goals: Value Mode, Retention Goals & Percentage Multipliers
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Trending Marketing Tools
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Ami AI: analyzes your website to find high-converting buyers, plans outbound campaigns around lead goals, then runs and self-corrects outreach automatically.
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iFixAi: audits AI agents with 250 inspections across 69 misalignment categories, flagging failures and giving engineers evidence to investigate and fix issues
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Browzer: connects to your GitHub repo to auto-draft demo videos, blog posts, changelogs, and docs, keeping them current on every merge.
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Pexo: an AI video agent that creates videos from your ideas through natural conversation, no editing or generation skills required.
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PixVerse R2: generates interactive video in real time, producing continuous streams that respond instantly to input for live creative control
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agentic-ai-starters: provides ready-to-use blueprints, API stacks, prompts, and patterns for building autonomous AI agents like research tools, lead generation, and SEO automations.
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Our AI Academy has 330+ step-by-step tutorials on ChatGPT, Claude, Perplexity, and every tool that matters. No fluff — just practical workflows you can use at work. Try it free for 7 days.
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