|
|
Hi there, this is your daily ☕️ MarketingShot.
|
|
|
In today's MarketingShot:
|
|
🛒 40% of your shoppers just switched to cheaper brands 🏈 TikTok's new NFL deal opens more game-day reach 🔍 Gemini 3.8 Flash is now powering your Google Search results 💸 X now pays creators through X Money, not Stripe Plus: 💡 6 strategies & tactics, 🎁 6 other news & articles you might like, and 🧰 7 trending marketing tools.
|
|
Free Excel models for every channel you sell
Free Excel models for the channels you actually sell in. Target, Walmart, Costco, Ulta, Sephora, and TikTok Shop, plus 13-week cash flow, landed cost, contribution margin, inventory, and trade spend. Nothing to fill out. Browse Drivepoint's template library.
|
🛒 40% of your shoppers just switched to cheaper brands
LINK
|
- A survey from Adtaxi released on August 25, 2026 found that four in ten American adults have switched to cheaper brands, one part of a wider trend where 93% now use at least one deliberate cost-saving habit.
- The poll of more than 1,100 United States adults, run through SurveyMonkey from May 2026, ranked comparing prices first at 49%, eating at home at 42%, brand-switching at 40%, and buying fewer discretionary items at 39%.
- Adtaxi notes that brand switching is the habit least likely to reverse when input costs ease, because a household that has tried a cheaper label and found it acceptable keeps that information rather than losing it.
|
🏈 TikTok's new NFL deal opens more game-day reach
LINK
|
- TikTok signed a new multi-year agreement with the NFL that grows the league's presence on the app and brings fresh engagement and interaction features for football fans on game days.
- The deal adds NFL game day hubs powered by TikTok's GamePlan offering, where fans discover content, engage with trending videos, and complete fan-based tasks to earn exclusive benefits, plus more highlights and archival moments.
- Posts using the #NFL tag rose more than 32% over the past year, and advertisers gain new chances to tap into NFL-related trends through TikTok's Pulse Premiere offering.
|
🔍 Gemini 3.8 Flash is now powering your Google Search results
LINK
|
- Google Search has moved its AI Mode to the newest Gemini model, Gemini 3.8 Flash, arriving only a couple weeks after AI Mode ran on Gemini 3.7 Flash.
- Robby Stein, Google's VP of product, called it the most intelligent workhorse model yet, with improvements over 3.7 Flash in software engineering, agentic tasks, and multi-step reasoning.
- The model is available today in AI Mode for Google AI Pro and Ultra subscribers worldwide, reached by tapping the plus icon in the dropdown menu, with a wider rollout to free plans expected later.
|
💸 X now pays creators through X Money, not Stripe
LINK
|
- X said that starting today, all of its U.S. creator payouts will run through X Money, the app's own payments service, replacing the prior method that was powered by Stripe.
- The new system pays creators instantly, ending the old process where payments came every two weeks and required a $30 minimum payout, covering both the Original Content Rewards Program and creators' subscriptions.
- Creator payouts count toward X Money users' direct deposit requirements for a better APY rate, with X Premium users getting a 6% rate compared to the standard 4% rate.
|
|
No follow-up questions required
Every sales leader knows the feeling. You walk into a pipeline review with a number you believe in, and twenty minutes later, you're defending every line item to a CEO who just wants to know what's actually going to close.
HubSpot Sales Hub ends that conversation. Every deal, every rep's activity, and every buyer signal are all in one place and updated automatically. So your forecast is built on what's actually happening. And when you present that number, you can stand behind it.
Other
news & articles you might like
-
Adobe Is Turning Slack conversations into creative work
LINK
-
Google’s AI Mode shows the same products at higher prices than regular Search, study finds
LINK
-
TikTok comments are getting more interactive with voice comments, polls, and more
LINK
-
The Impact of content freshness on AI citations
LINK
-
Performance unlocked: Reddit Max campaigns are now available to all advertisers
LINK
-
Bad websites lose 23% of AI-referred shoppers to rivals, Contentsquare finds
LINK
|
|
Trending Marketing Tools
| Zoho Meeting: runs webinars and meetings free for up to 100 people, with registration forms, polls and Q&A built in. GET STARTED FREE |
|
ExploreYC: searches over 5,700 YC companies with maps, funding, and hiring data to validate ideas, research competitors, and find co-founders
LINK
|
|
Astute: monitors your brand's presence across new media and automates creator partnerships with buyers, using data to guide B2B marketing strategy.
LINK
|
|
Goose Ads Remixer: analyzes top-performing ads in your niche and generates fresh variations using your logo, product images, and messaging within minutes
LINK
|
|
Artifacts by Databox: query your live business data in plain English across 130+ sources like Salesforce and HubSpot, getting instant answers without SQL or analysts.
LINK
|
|
ditto.site: converts any public URL into clean Next.js or Vite code, deterministically extracting components, design tokens, fonts, and hover states via a free API.
LINK
|
|
seo: provides 70+ SEO audit tools via a local CLI and MCP server using your crawl, Search Console, and GA4 data.
LINK
|
| |
|
Our AI Academy has 330+ step-by-step tutorials on ChatGPT, Claude, Perplexity, and every tool that matters. No fluff — just practical workflows you can use at work. Try it free for 7 days.
|
|
💬 How did you find today's edition?
We read every reply — just reply to this email and let us know how we can improve!
|
|
