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Hi there, this is your daily ☕️ MarketingShot.
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In today's MarketingShot:
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🛒 Shoppers blame TikTok Shop most for marketplace fraud 🤖 OpenAI can cut your ads once you're a rival 📱 Mosseri says a chronological feed would flood your feed with brands 🛍️ Shipt's new AI assistant builds shoppers' carts for them 📊 Google's Meridian GeoX could make your geo tests 31% cheaper Plus: 💡 6 strategies & tactics, 🎁 6 other news & articles you might like, and 🧰 7 trending marketing tools.
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Blu Dot surpasses 2,000% ROAS with self-serve CTV ads
Blu Dot used Roku Ads Manager to drive incredible results for its furniture sales event. Its strategy hinged on custom audiences and retargeting, where intent was strongest.
“Roku has been a top performer,” said Blu Dot’s Claire Folkestad. “We have seen…CPMs lower than any other CTV partner we've worked with.”
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🛒 Shoppers blame TikTok Shop most for marketplace fraud
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- A BrandShield survey of 1,029 United States adults found that shoppers named TikTok Shop more than eBay, Craigslist, Etsy or Poshmark as the marketplace where they ran into a scam or counterfeit purchase.
- Among marketplace users, 34.5% reported fraud, and of those, 34.7% pointed to TikTok Shop, followed by eBay at 28.4% and Craigslist at 19.9%, though the ranking is not adjusted for how many people shopped on each platform.
- TikTok Shop reached $15.82 billion in United States e-commerce sales during 2025, growing 108% year over year and holding an 18.2% share of the social commerce market, with EMARKETER projecting $23.41 billion in 2026.
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🤖 OpenAI can cut your ads once you're a rival
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- OpenAI has quietly stopped approving ChatGPT ads for image- and audio-generating products that compete with features it now ships itself, a policy it never announced and that surfaced only when advertisers' campaigns stopped clearing review.
- The change hit Adobe, which could no longer promote its Firefly image tool, while ads for video-generation tools like Runway still cleared, since OpenAI had just launched ChatGPT Images 2.5 and ChatGPT Live voice but not video.
- Several hundred advertisers across image and audio generation, video editing, design tooling, transcription, dubbing and stock libraries sit in the blast radius, with access to the largest consumer AI interface now tied to a roadmap they cannot see.
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📱 Mosseri says a chronological feed would flood your feed with brands
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- Instagram's chief executive, Adam Mosseri, says that switching off the app's algorithm would leave users seeing more content from brands and companies, spending less time on the platform, and finding friends and creators drowned out.
- Mosseri argues a reverse chronological feed would push people to post more often, and since brands post more than creators, who post more than friends, those who can afford frequent posting would gain the most reach.
- The comments follow Australian plans, announced by prime minister Anthony Albanese on Tuesday, to require platforms to let users choose between an algorithm-recommended feed or a reverse chronological feed of pages they follow.
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🛍️ Shipt's new AI assistant builds shoppers' carts for them
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- Shipt, the same-day delivery platform owned by Target, launched a new tool called "Ask Shipt" that turns customer prompts into customized ready-to-buy carts, joining the growing list of delivery apps adding AI assistants.
- Users can ask the assistant to build a cart for a tailgate for 25 people, request meal ideas within a budget such as a weeknight dinner for a family of five under $35, or upload a photo of a dish to add its ingredients.
- Shipt announced the launch on Wednesday, and Ask Shipt is available now in the Shipt app and on Shipt.com, following recent AI features on Target.com like photo search and customer review summaries.
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📊 Google's Meridian GeoX could make your geo tests 31% cheaper
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- Google made Meridian GeoX, its free open-source tool for running geographic advertising experiments where some regions see ads and others do not, generally available today, promising design work that runs faster and costs less.
- Its product manager said native multicell execution compares several treatments against one shared control group, cutting the need for a separate control per test and saving large advertisers more than 31% versus other open-source options in Google's own benchmarks.
- Running on the JAX framework, GeoX cut design generation times by over 94% against other solutions, and its results feed into the Meridian mix model as Bayesian priors while the model nominates which channels would gain most from testing.
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Build a Holiday Creator Affiliate Program in 90 Days
Creators lock in holiday content calendars 90 days out, before brands figure out commissions. Waiting too long to launch an affiliate program means less runway to build demand and a missed shot at the best partnerships.
Strategies & Tactics
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> Drive awareness with video sequence ads: Run YouTube ads that show clips in a set order to build brand awareness, using frequency caps and step-by-step transitions to guide viewers through a story.
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Other
news & articles you might like
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ChatGPT sites makes website building feel like editing a doc
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Ad spend forecasts revised upward as more ad dollars are handled by AI tools
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Google’s top ranking factors, according to 131 SEO professionals
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Microsoft says AI Max testers gained 8% more conversions
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Snap CEO discusses ad development and AI
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TikTok expands ad placements across Europe, launches newsletter to grow livestreaming
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Trending Marketing Tools
| LeadPost: identifies anonymous website visitors and turns them into sales prospects. START FOR FREE |
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Soloop: an agentic system playing AI CEO, CTO, and CMO so solo founders can plan, build, and sell without hiring a team
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Clara AI SDR: engages and qualifies inbound website visitors in real time, handles objections, books meetings, and syncs with your CRM around the clock
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Tines 3B: a secure, unified platform for building and running your team's automations, apps, and AI agents in one place
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Pebbles Ai: consolidates 10+ go-to-market tools into one neurosymbolic AI platform for building strategies, content, campaigns, and sales assets that close deals.
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getcito-worlds-first-open-source-aio-aeo-or-geo-tool: an open-source tool that optimizes content for AI search engines and tracks a brand's visibility across generative AI platforms.
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warmbly: an open-source platform that helps warm up email accounts and manage cold outreach campaigns to improve deliverability.
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Our AI Academy has 330+ step-by-step tutorials on ChatGPT, Claude, Perplexity, and every tool that matters. No fluff — just practical workflows you can use at work. Try it free for 7 days.
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