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Hi there, this is your daily ☕️ MarketingShot.
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In today's MarketingShot:
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📱 Reels now owns half of Instagram's ad slots 🎬 TikTok's new AI model lets you make longer video ads 🎄 Why your holiday campaigns should start in September 🔍 Where your topical authority stops in ChatGPT Plus: 💡 6 strategies & tactics, 🎁 6 other news & articles you might like, and 🧰 6 trending marketing tools.
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What if ChatGPT recommends your competitor first?
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📱 Reels now owns half of Instagram's ad slots
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- Reels now takes in more than half of Instagram's ad placements, according to Sensor Tower estimates for the second quarter of 2026, with ads per session in the video section rising 10 percentage points year over year.
- Reels absorbed 51 percent of user time spent on Instagram during the quarter and grew 6 percentage points in engagement, while time on Stories fell 2 points and Search dropped 1 point.
- Instagram led the seven-network cohort in daily time spent, up 12 percent year over year to 59 minutes per day, even as Facebook and Instagram app downloads fell an average of 5 percent.
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🎬 TikTok's new AI model lets you make longer video ads
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- TikTok Symphony has added Dreamina Seedance 2.5, ByteDance's newest AI video model, which now lets advertisers generate video ads up to 30 seconds long, double the previous 15 second maximum, for fuller narratives.
- Advertisers can now upload up to 50 multi-modal references across image, video, and audio, up from 9 before, and apply timestamp-specific creative direction for more control over sequence, pacing, and scene flow.
- The integration is rolling out to select paid advertisers in select markets, available across Symphony Creative Studio, Symphony Automations in TikTok Ads Manager, and the Symphony API, with visual quality that keeps lighting, motion, and character consistency.
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🎄 Why your holiday campaigns should start in September
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- Pinterest is telling brands to launch their holiday campaigns as early as September, since data from past years shows festive shopping activity on the platform starts spiking that early.
- The platform pointed to its AI-powered Performance+ campaigns, which combine automation and AI features and drove a 28% improvement in ROAS during testing for SMB advertisers using ROAS bidding.
- Pinterest also urged brands to extend campaigns past Christmas, noting that 55% of its weekly users keep buying during the week between Christmas and New Year's Day.
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🔍 Where your topical authority stops in ChatGPT
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- New research finds that a brand's topical authority in ChatGPT only stretches so far, carrying over into related categories but rarely into unrelated ones, with citations spreading more easily than direct brand mentions.
- In categories close to a brand's core expertise, brands were cited in 74% of appearances and named in 44%, but in distant categories those shares fell to 50% cited and 25% mentioned.
- The study, using Semrush AI Visibility Toolkit data across 1,094 US categories from January through June 2026, found depth beat breadth: brands needed at least three of five prompts in a category before wider coverage stopped hurting brand mentions.
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Want to get the most out of ChatGPT?
ChatGPT is a superpower if you know how to use it correctly.
Discover how HubSpot's guide to AI can elevate both your productivity and creativity to get more things done.
Learn to automate tasks, enhance decision-making, and foster innovation with the power of AI.
Strategies & Tactics
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> What to Know about Listicles: Publish list articles backed by original research and transparent ranking criteria, because AI-generated or copycat lists lose search and AI visibility long-term.
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Other
news & articles you might like
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AI shopping searches surged 200% in one year - and it's a top priority for commerce leaders now
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ChatGPT ad budgets lose fixed daily caps 9 weeks after OpenAI set them
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DuckDuckGo’s new iPhone feature stops tracking IDs from hitching a ride in shared links
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Facebook’s New Marketplace App, Seller Launches
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Google publishes guidance for text disclaimers in Search ads
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AI Search Data Is Now in Google Search Console: Here’s What You Need to Know
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Trending Marketing Tools
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Adomate: generates branded ad concepts at scale by pulling data from your Meta ad account, ad libraries, and Trustpilot or Amazon reviews, with full traceability to source data.
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Goose Ads Remixer: analyzes proven ad patterns in your niche and generates new ads using your logo, product images, and messaging in minutes.
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Spira for Product Hunt Makers: autonomous AI influencers that spot trends, create on-brand content, and auto-publish across TikTok, Instagram, and X for you 24/7.
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Skills Marketplace by Databox: a library of pre-built dashboards and metric templates that lets teams track KPIs and build reports without starting from scratch.
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AI Media Buyer By Creatify: automates video ad creation by turning a product URL into scripted, voiced video ads with analysis and visuals in minutes
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Airtop for Google Ads Automation: lets you build AI agents that log into Google Ads, extract campaign data, and automate routine tasks using plain English instructions instead of code.
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Our AI Academy has 330+ step-by-step tutorials on ChatGPT, Claude, Perplexity, and every tool that matters. No fluff — just practical workflows you can use at work. Try it free for 7 days.
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