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Hi there, this is your daily ☕️ MarketingShot.
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In today's MarketingShot:
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🖼️ OpenAI will test ads inside your ChatGPT images 📍 T-Mobile is turning your app data into billboard targeting 🎤 Why creators are proving their worth with event turnout 📊 Search Console now tracks your social profiles in search Plus: 💡 6 strategies & tactics, 🎁 6 more stories you might like, and 🧰 7 trending marketing tools.
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Semrush helps you see how your brand is found, understood and trusted across Google and AI Search, compare competitors, and turn visibility gaps into action. Semrush One bundles the SEO Toolkit and AI Visibility Toolkit in one subscription. |
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🖼️ OpenAI will test ads inside your ChatGPT images
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- OpenAI will test a new visual ad format inside ChatGPT's image generations, placing branded images that show product inspiration or usage separate from the picture a person is creating, labeled clearly as ads.
- ChatGPT reaches 1.2 billion people each week, and the ads will not change the answers ChatGPT gives, while placement guardrails assess whether a conversation is suitable before any ad appears.
- Early partner results show WeightWatchers' attributed cost per acquisition ran 15.3% below its paid-search benchmark, and Triple Whale found 93% of Portland Leather's visitors from these ads were new to the brand.
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📍 T-Mobile is turning your app data into billboard targeting
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- T-Mobile has made its mobile data available only through Vistar Media, the out-of-home ad platform it bought in January 2025, so advertisers can target billboards and other OOH screens using the carrier's first-party audience insights.
- The data covers mobile location signals plus anonymized records of which apps T-Mobile users have installed and how often they open them, letting advertisers build off-the-shelf or custom audiences such as a "cat lovers" segment and bring in-app targeting to OOH screens.
- Because of tightening rules on location data and mobile device IDs, T-Mobile keeps the data exclusive to Vistar, which it owns, and the agency Kepler says the arrangement gives more confidence to scale up programmatic OOH buying beyond big-ticket direct-deal screens.
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🎤 Why creators are proving their worth with event turnout
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- In-person events are emerging as a stronger measure of a creator's audience value than follower counts, according to a Digiday report on a shift in creator marketing.
- While a post reports impressions and engagement, an event shows who bought a ticket, entered a room, signed up, purchased merchandise or returned, with AT&T sponsoring all of Ludwig Ahgren's events for six months last year.
- MKTG Sports + Entertainment research found 45% of sports fans said digital and AI content made them crave physical experiences, while 62% said community in sports can only be built through real-life events.
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📊 Search Console now tracks your social profiles in search
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- Google's Search Console now lets account holders track how their social media profiles perform in organic search, with support for YouTube, TikTok, X, and Instagram professional accounts after a slow rollout that is now open to everyone.
- The tool treats social profiles as "platform properties," like websites, showing Insights and Performance data that cover search metrics, image and video search, and Discover visibility; data arrives within 36 hours of adding a property.
- The Video search type reveals which YouTube videos rank in Search and draw clicks, and the Multimodal search filter shows whether Instagram product photos appeared in Image Search, though the new metrics leave out the Branded search filter.
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The best in influencer marketing. And you’re invited.
Get ready for Return on Influence Festival '26. An entire day dedicated to influencer marketing with speakers running some of the best programs in the world. October 21, 2026, 10 am - 5 pm ET.
Other
news & articles you might like
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X launches updated video composer
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Google Ads brings A/B testing to Performance Max asset groups
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Influencer marketing has an AI trust problem
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The 2026 webinar audience behavior report
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ChatGPT ad click rate gains 112% worldwide, Similarweb and Graphite find
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Google PM calls $100 a day the floor for a Demand Gen campaign
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Trending Marketing Tools
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Dograh: open-source voice agent platform with a visual flow builder, telephony, human transfer, and self-hosted QA monitoring across 30-plus model integrations
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Naoma AI Demo Agent V2: AI video sales agent that runs personalized, multilingual product demos in 80+ languages, letting stakeholders explore features independently and reducing sales team workload.
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Anysite.io: a B2B data layer for AI agents that returns targeted company and contact lists via MCP or REST, no scrapers or queries needed.
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Browzer: connects to your GitHub repo to auto-draft demo videos, blog posts, changelogs, and docs, then updates them automatically on every merge.
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akta.pro: private company data and signals API with event tracking, news, and entity resolution, helping finance and GTM teams source deals and outreach
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Articos: tests your messaging, positioning, and landing pages against simulated personas matched to your ICP, delivering audience feedback in under 30 minutes.
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Our AI Academy has 330+ step-by-step tutorials on ChatGPT, Claude, Perplexity, and every tool that matters. No fluff — just practical workflows you can use at work. Try it free for 7 days.
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