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Hi there, this is your daily ☕️ MarketingShot.
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In today's MarketingShot:
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🤖 AI usually recommends just one brand 💰 X is redirecting stolen content payouts to you 🏀 TikTok is turning NBA games into a creator channel 🌱 Your green influencer claims face new EU rules 🔗 Google AI Mode is becoming a task platform for your audience Plus: 💡 5 strategies & tactics, and 🎁 9 other news & articles you might like.
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Want to get the most out of ChatGPT?
ChatGPT is a superpower if you know how to use it correctly.
Discover how HubSpot's guide to AI can elevate both your productivity and creativity to get more things done.
Learn to automate tasks, enhance decision-making, and foster innovation with the power of AI.
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🤖 AI usually recommends just one brand
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- New research from Captify UK finds that around 70% of AI responses point to a single primary brand rather than offering people several alternatives to compare and choose from.
- The study shows LLM responses describe brands more positively than the words people use in their prompts, creating an optimism bias that strengthens brand perception and raises the chance of purchase consideration.
- Between 75% and 85% of AI-influenced consumer journeys move to the open web within two weeks, with high-intent categories like 'mobile' and 'accommodation' converting inside just 48 hours.
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💰 X is redirecting stolen content payouts to you
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- X has announced a tougher enforcement drive that redirects advertising revenue from accounts reposting stolen content to the original creators, using new AI-powered detection systems to spot copied posts more effectively across the platform.
- The upgraded Grok model identifies duplicated content at three times the rate of the previous version, and during its most recent enforcement cycle X flagged around 1.5 million stolen posts and will redirect over $1 million in creator payments.
- Creators caught three or more times using engagement bait, such as promising to follow everyone who replies, will be removed from X's creator monetisation programme, while the platform suspends 208 bots every minute.
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🏀 TikTok is turning NBA games into a creator channel
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- TikTok signed new partnership deals with the NBA and WNBA to bring exclusive league content into the app, aiming to connect with basketball fans and drive more sports engagement across the platform.
- Interest in "NBA" and "WNBA" on TikTok has climbed nearly 30% and 15% since the start of 2026, and the two leagues now hold a combined 30 million followers on the platform.
- Both leagues will post exclusive content from events like All-Star games using TikTok's GamePlan offering, which sends fans to dedicated in-app hubs where they can discover more related content.
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🌱 Your green influencer claims face new EU rules
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- New European Union rules under Directive 2024/825, brought into Italian law by Legislative Decree 30/2026, will apply to influencer marketing environmental claims starting September 27, 2026, sharpening the standard for green messaging on social platforms.
- The rules target generic claims like "100% sustainable," "planet-friendly," "zero impact," or "green" when they lack evidence, placing responsibility for validating those claims on the brand paying for the campaign, not the creator posting it.
- Claims made through an influencer must be backed with the same rigor as a television advertisement, prompting advice that contracts include clauses assigning liability to the brand and indemnities protecting creators and agencies from greenwashing accusations or legal action.
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🔗 Google AI Mode is becoming a task platform for your audience
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- Google is turning AI Mode in Search into a task platform for users, letting them connect apps like Instacart, YouTube Music, and Canva to get search-based jobs finished without leaving the results.
- The connections work in practical ways: Instacart adds grocery ingredients to a shopping cart, Canva supplies flyer templates, and YouTube Music saves curated playlists, with Google saying more apps may join later.
- Connected apps are limited to AI Mode in the United States, in English, and work on both desktop and the Google Search iOS app, expanding a feature that was first offered inside Gemini.
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Want to get the most out of ChatGPT?
ChatGPT is a superpower if you know how to use it correctly.
Discover how HubSpot's guide to AI can elevate both your productivity and creativity to get more things done.
Learn to automate tasks, enhance decision-making, and foster innovation with the power of AI.
Strategies & Tactics
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> How to run a local GEO baseline audit: Measure how AI assistants describe and recommend a business before spending on content, since map-pack rankings reveal almost nothing about AI visibility, and fix crawling and accuracy problems before relevance.
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Other
news & articles you might like
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YouTube Tests Redesigned Studio Analytics With AI Insight Cards
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Toyota hit with lawsuit alleging it secretly tracked drivers after they rejected website tracking cookies
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X adds Grok-powered insights to Ads Manager
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Newsletter platform Beehiiv now lets subscribers chat with each other, adds AI
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Forrester warns bigger AI budgets won't fix weak ops
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ChatGPT, Gemini, and Claude are expanding their advertising focus into smaller markets
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DoubleVerify Study: 40% of Viewers Respond Positively to Repeated Ads During Streaming Content
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TikTok is testing a new service that could reshape its shopping network
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AI Is Flooding The Internet With Content; Human Recommendation Is Becoming The Premium
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