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Hi there, this is your daily ☕️ MarketingShot.
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In today's MarketingShot:
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🤖 Meta's Muse AI agents can now manage your Instagram 💰 YouTube Shopping just doubled creator payouts as sellers top 1.3M 🛍️ YouTube's AI search will send your shoppers to retailers 🎯 Google Ads now matches your customers by IP address Plus: 💡 5 strategies & tactics, 🎁 6 other news & articles you might like, and 🧰 7 trending marketing tools.
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The best in influencer marketing. And you’re invited.
Get ready for Return on Influence Festival '26. An entire day dedicated to influencer marketing with speakers running some of the best programs in the world. October 21, 2026, 10 am - 5 pm ET.
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🤖 Meta's Muse AI agents can now manage your Instagram
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- Meta is testing its Muse AI agents to help creators handle content and run their Instagram accounts, with the tools shown during the company's recent Connect presentation.
- Once a creator grants access to their Instagram information, Muse gives recommendations from account activity, finds collaboration opportunities, compares offers with industry averages, and suggests content strategy.
- Because Muse can act on a user's behalf, an AI-generated action that breaks Instagram's rules could bring consequences, so Meta lets users set up approval processes to confirm certain actions.
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💰 YouTube Shopping just doubled creator payouts as sellers top 1.3M
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- Creators on YouTube earned twice as much in shopping commissions as they did a year earlier, business chief Mary Ellen Coe said in a presentation the company posted on September 25, 2026, with more than 1.3 million channels now signed up.
- The affiliate model lets a retailer set the commission and a creator tag its product in a video, Short or livestream, with money paid through AdSense only after a viewer clicks through and buys, typically within 60 to 120 days.
- Product tags now switch to local offers based on where the viewer watches, so a creator in Los Angeles can earn when someone in London buys, and YouTube will spend hundreds of millions of dollars over about two years rewarding agencies that bring deals to creators.
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🛍️ YouTube's AI search will send your shoppers to retailers
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- YouTube previewed an upgraded Ask YouTube assistant at its Made on YouTube event on September 23, 2026, which helps viewers research products through creator reviews and then sends them to a merchant's site to buy.
- The assistant compares products in a specs table, holds context when a viewer clicks into a review video, searches images inside videos to find sample shots with timestamps, and sums up what comment sections say about a product.
- Ask YouTube first appeared at Google I/O on May 19, 2026 for US Premium members aged 18 and over, and by July 6 reached signed-in desktop users in the US aged 13 and older for English searches.
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🎯 Google Ads now matches your customers by IP address
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- Google Ads now lets advertisers match their first-party customer data using two new identifiers, a user's IP address and the timestamp of their interaction, when uploading Customer Match lists.
- Unlike other Customer Match identifiers, IP addresses and timestamps must be uploaded un-hashed, and Google has updated the file format to eight columns, adding "User IP address" and "User Interaction timestamp" to email, phone, address and mobile device ID.
- The new matching options are not available for end users in the European Economic Area, United Kingdom or Switzerland, so advertisers must exclude those users from IP address sharing and include the right disclosures and consent.
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The best influencer marketing advice never comes from a report
It comes from someone who’s been there, done that, and has the receipts. Get ready for Return on Influence Festival ‘26. An entire day dedicated to influencer marketing with speakers running some of the best programs in the world.
October 21, 2026, 10 am - 5 pm ET. Free and online.
Strategies & Tactics
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> Meta ads for local businesses: Optimize Meta ads for purchases or leads when possible, then adjust wasteful targeting with lower bids rather than exclusions, and let your offer drive results.
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Other
news & articles you might like
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ChatGPT ads seem to lift organic traffic. Is paying to be found the future of AI search?
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Amazon puts eBay, Shopify, TikTok and Walmart orders inside Seller Central
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86% of AI best-product answers cite a commercial source, GetCited finds
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Walmart to roll out AI shopping assistant with personalized pricing and living customer profiles
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Social top brand building channel in B2B, study finds
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Grocery order values gain 17% in the Americas, Criteo finds
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Trending Marketing Tools
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Naise AI: an AI marketing teammate that handles social media, image generation, influencer outreach, PR, and market research from a single brief across any language.
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The GTM Co-Founder: open-source skills that interview you once, learn your product and market, then guide dev-tool founders through a prioritized go-to-market roadmap covering positioning, first users, launch, and pricing.
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Outcome: turns your videos, articles, and frameworks into personalized action plans, scores, and audits for each viewer while growing your list.
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Tadata: an AI employee inside Slack that connects to your tools, learns your company, and handles briefings, prep, and daily work for your team.
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Lead-Generation: a Python script that lets people without coding skills generate large-scale sales leads using various versatile techniques.
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Fire Your Seo Agency: Fire your SEO·GEO agency 🔥 A Claude Code skill that audits and optimizes SEO·AEO·GEO·LLMO·NEO(Naver) by itself, 월 50~350만 원짜리 'AI 검색 최적화' 대행, AI 에이전트가 대체합니다
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Our AI Academy has 330+ step-by-step tutorials on ChatGPT, Claude, Perplexity, and every tool that matters. No fluff — just practical workflows you can use at work. Try it free for 7 days.
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