|
|
Hi there, this is your daily ☕️ MarketingShot.
|
|
|
In today's MarketingShot:
|
|
🔗 Google is making your links easier to spot in AI answers 📉 Report reveals big brands cut ad spend as share of sales 📺 Meta lets one brand own your first Facebook ad daily 💸 Retail media budgets grow, but advertisers are losing patience Plus: 💡 6 strategies & tactics, 🎁 8 more stories you might like, and 🧰 7 trending marketing tools.
|
|
Want to get the most out of ChatGPT?
ChatGPT is a superpower if you know how to use it correctly.
Discover how HubSpot's guide to AI can elevate both your productivity and creativity to get more things done.
Learn to automate tasks, enhance decision-making, and foster innovation with the power of AI.
|
🔗 Google is making your links easier to spot in AI answers
LINK
|
- Google rolled out several changes to AI Mode and AI Overviews in Search, adding more inline links inside the text and placing them higher in responses so sources are easier for people to spot and click.
- For tasks with only a few official sources on the web, Google now shows those links in a dedicated section at the top of the AI response, with context explaining why each link is useful.
- Google said Preferred Sources grew 7x this year, but it still does not break down click data in the AI performance reports within Search Console, leaving it unclear whether searchers actually click these links.
|
📉 Report reveals big brands cut ad spend as share of sales
LINK
|
- A WARC report found the world's biggest brands are spending a smaller share of their sales on advertising, with large technology groups driving the decline across 25 major US-listed companies reviewed.
- The combined ad-to-sales ratio across those firms slipped from 6.1% in 2019 to 5.5% in 2025, as advertising spend rose but trailed revenue growth over the period.
- The steepest drop came from Alphabet, Meta, Microsoft and Netflix, which more than halved their joint ad-to-sales ratio; had they held the 2019 level, they would have spent $52 billion more on advertising in 2025.
|
📺 Meta lets one brand own your first Facebook ad daily
LINK
|
- Meta is testing First Impression Ads, a premium Facebook Feed placement that lets a single brand per day own the first ad someone sees when opening the app.
- The test, running in the United States, is limited to one advertiser daily, making it an exclusive spot for brands aiming to grab maximum visibility at the top of the Feed.
- The placement is still an early, limited U.S. test rather than a widely available product, so most advertisers cannot book it yet.
|
💸 Retail media budgets grow, but advertisers are losing patience
LINK
|
- Retail and commerce media budgets keep climbing, with 85% of advertisers planning to spend more over the next year, but many are running out of patience with how long it takes to build audiences and get results.
- Half of advertisers wait four days or longer for a custom audience segment, and 86% say slow fulfillment would push them to cut spend or leave a partner, while 92% would spend more with a faster one, per "The 2026 Commerce Media Investment Index" from GrowthLoop and Ascend2.
- Measurement stays the weak point: nearly half wait over a week for post-campaign data, only 32% can consistently use results to sharpen future targeting, and 32% have reduced, paused, or reconsidered spending because proving ROI was hard.
|
|
Most CRMs are built for enterprises. Bigin is built for small teams who need pipeline management without the bloat, the complexity, or the $99/seat price tag. • Visual pipeline management. See every deal at a glance • Built-in calling, email, and workflow automation • Starts at just $7/user/month |
|
Other
news & articles you might like
-
Optimizing ad spend ahead of Black Friday: what the numbers say
LINK
-
AI search transactions soar 553% as revenue jumps 312%
LINK
-
Meta will turn on product browsing in existing ads on October 28
LINK
-
LinkedIn rolls out in-stream video ads, expands Creator Marketplace to target Gen Z B2B buyers
LINK
-
YouTube pilots monthly Shorts bonus program tied to upload consistency and views
LINK
-
Meta's Muse gains a 33% share of AI browser traffic in 9 days, DataDome finds
LINK
-
X pilots $3,000 bonus program for creators who post vertical video
LINK
-
What I learned at Semrush Spotlight about visibility in AI search
LINK
|
|
Trending Marketing Tools
|
Spira Maxima: converts scripts, photos, or recordings into finished social videos with presenters, B-roll, motion graphics, captions, and music ready to publish.
LINK
|
|
GenPage 3.0: builds personalized landing pages for each ad, keyword, or account, then auto-tests them to convert more traffic into pipeline and revenue.
LINK
|
|
Naoma AI Demo Agent V2: an AI account executive that runs live product demos, answers questions, qualifies prospects, books meetings, and syncs sessions to your CRM
LINK
|
|
Anysite.io: delivers targeted B2B company and contact lists to AI agents through MCP or REST, skipping scraping and infrastructure setup entirely.
LINK
|
|
instagram-skills: provides Instagram marketing skills for Claude Code and Codex, generating captions, carousels, hooks, hashtag strategies, and weekly plans for publishing via Publora.
LINK
|
|
millionsend: an open-source email platform that sends emails via your own AWS SES or the cloud, with a Resend-compatible API.
LINK
|
| |
|
Our AI Academy has 330+ step-by-step tutorials on ChatGPT, Claude, Perplexity, and every tool that matters. No fluff — just practical workflows you can use at work. Try it free for 7 days.
|
|
💬 How did you find today's edition?
We read every reply — just reply to this email and let us know how we can improve!
|
|
