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Hi there, this is your daily ☕️ MarketingShot.
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In today's MarketingShot:
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⭐ Google just changed the rules for your store ratings 🛒 Amazon just blocked Meta's Muse from shopping your store 🤖 Gemini and Claude are stealing your ChatGPT visibility 🛍️ Shopify makes Meta's AI shoppers a new checkout channel 🧵 You can now run Threads ads without Instagram Plus: 💡 5 strategies & tactics, 🎁 7 other news & articles you might like, and 🧰 7 trending marketing tools.
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Blu Dot surpasses 2,000% ROAS with self-serve CTV ads
Blu Dot used Roku Ads Manager to drive incredible results for its furniture sales event. Its strategy hinged on custom audiences and retargeting, where intent was strongest.
“Roku has been a top performer,” said Blu Dot’s Claire Folkestad. “We have seen…CPMs lower than any other CTV partner we've worked with.”
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⭐ Google just changed the rules for your store ratings
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- Google now spells out the rules for Store ratings inside Merchant Center, listing what merchants must meet before star ratings can appear next to their paid text and Shopping ads.
- A store needs at least 100 eligible, unique post-purchase reviews and an average score of 3.5 out of 5, or the star rating assets stop showing beside ads until the score climbs back up.
- Google counts reviews from a rolling 24-month window, with older feedback aging out, and ratings are geo-segmented, so reviews only count toward the badge in the country where they were written.
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🛒 Amazon just blocked Meta's Muse from shopping your store
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- Amazon has stopped Meta's Muse AI agent from making purchases on Amazon.com, saying it never approved the tool or knew in advance that Muse would reach into its store.
- Shoppers using Muse now hit a popup warning that access by an unauthorized AI agent breaks Amazon's Conditions of Use, with the messages first showing up early this morning, and Amazon has asked Meta to drop it.
- Amazon says Muse captures and stores customer credentials, scrapes account data, and does not identify itself, while also skipping the personalized recommendations and browsing history built into its shopping experience.
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🤖 Gemini and Claude are stealing your ChatGPT visibility
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- ChatGPT's share of AI chatbot prompt volume dropped from 70% to 50% between January and June 2026, as rivals Gemini and Claude gained ground quickly, according to Comscore's Q2 2026 AI Intelligence Report published today.
- Gemini's share of prompts nearly doubled from 17% to 30% over that period, while Claude climbed from 2% to 11%, based on Comscore's opt-in panel data covering between 500,000 and 1 million users.
- Michael King of iPullRank said publishers should stop asking how to show up in ChatGPT and instead measure visibility per assistant, weighting it by where their readers actually ask questions across a multi-platform approach.
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🛍️ Shopify makes Meta's AI shoppers a new checkout channel
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- Shopify is teaming up with Meta so the Muse AI agent can complete purchases across all Shopify stores using Shop Pay, giving the assistant a direct checkout path through Shopify's commerce infrastructure.
- Shop Pay, normally an accelerated checkout option, becomes one of the rails that turns Muse's product selection into a completed purchase, letting merchants avoid rebuilding that checkout path separately for every new AI interface.
- Shopify's documentation lets merchants control direct-checkout settings for Microsoft Copilot, Google AI Mode and Gemini, but at verification it did not clearly spell out a Muse-specific opt-out, attribution, fees or returns handling.
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🧵 You can now run Threads ads without Instagram
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- Meta is updating how ads work on Threads, letting businesses run promotions without matching usernames across Threads and Instagram and even launch campaigns directly from a Threads profile with no Instagram presence at all.
- The change starts in September 2026 and rolls out gradually, so it may not reach every advertiser right away, ending the old rule that tied Threads advertising to a matching Instagram identity.
- Advertisers can now build campaigns made specifically for Threads users and tailor them to that audience, rather than leaning on Instagram audience signals as the earlier setup required.
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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
Strategies & Tactics
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> The perfectly optimized page for AEO: Structure pages for answer engine optimization, the practice of making content easy for AI search to cite, by letting AI crawlers in, front-loading concise answers, and keeping facts fresh.
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Other
news & articles you might like
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LinkedIn tests Network tab to encourage engagement among connections
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Pinterest offers predictive optimization for Performance+
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X shares more insight into penalties impacting post reach
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Google Analytics filter blocks data from domains not on an approved list
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Snapchat report examines the rise of microdramas
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Google Ads to run gun accessory 6-month pilot
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LinkedIn’s creator monetization expansion
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Trending Marketing Tools
| Capsule CRM: keeps a small team's contacts, pipeline and follow-ups in one place, without the enterprise setup. START YOUR FREE TRIAL |
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AdAnt AI: uses creative AI agents to strategize, build, and test short-form video ads for TikTok, Instagram Reels, and YouTube Shorts, reducing acquisition costs.
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Anysite.io: a B2B data layer for AI agents that pulls company and contact lists by geo, industry, and size via MCP or REST, no scrapers needed.
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Browzer: connects to your codebase to auto-generate self-healing docs, blogs, quickstarts, and videos, freeing DevRel teams to focus on community and growth.
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akta.pro: private company data and signals API with event tracking, news, and entity resolution, helping finance and GTM teams source deals and target outreach
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Articos: tests your messaging, positioning, and landing pages against simulated personas matched to your ICP, delivering real audience signal in under 30 minutes.
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line-harness-oss: a self-hosted CRM for LINE Official Accounts offering step messaging, broadcasts, forms, and reservations, with MCP and TypeScript SDK.
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Our AI Academy has 330+ step-by-step tutorials on ChatGPT, Claude, Perplexity, and every tool that matters. No fluff — just practical workflows you can use at work. Try it free for 7 days.
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