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Hi there, this is your daily ☕️ MarketingShot.
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In today's MarketingShot:
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🏷️ FTC probes how Walmart and Delta set your prices 🛒 Amazon stocks rival goods to fend off AI agents 📱 Reddit's new For You feed opens fresh reach for you 🔍 Google is adding multiturn ads to AI Mode in the U.S. 🔧 You can now build apps inside Google Search Plus: 💡 6 strategies & tactics, 🎁 6 more stories you might like, and 🧰 7 trending marketing tools.
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🏷️ FTC probes how Walmart and Delta set your prices
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- The U.S. Federal Trade Commission ordered Walmart, Delta, and other companies yesterday to hand over detailed information on how they use personal data and loyalty programs when setting the prices customers pay for products and services.
- The orders also went to United, JetBlue, Lyft, DoorDash, Instacart and Target, and cover whether ride-sharing and delivery firms set driver pay using personal data like phone usage or a worker's history of accepting rides.
- Delta, JetBlue, Walmart and Target all denied using personal data to set individual prices, while the FTC said it could compel compliance in federal court and has extended the comment period on a personalized-pricing disclosure policy until November 21.
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🛒 Amazon stocks rival goods to fend off AI agents
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- Amazon is growing its Shop Direct program, which lists products from brands that don't sell on its site, to keep shoppers on Amazon instead of turning to outside personal AI shopping agents.
- Since March, Amazon has raised the number of Shop Direct links by 2.5 times, to 250 million, giving these listings more prominent placement, adding new brands, and showing more product details on its own site.
- Shop Direct launched in February 2025 and started with 100 million products from 400,000 merchants; Amazon says the listings now appear in hundreds of millions of searches each month.
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📱 Reddit's new For You feed opens fresh reach for you
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- Reddit is rolling out two homepage feeds worldwide over the next few weeks, led by a new 'For You' feed that recommends communities and conversations based on a user's interests alongside the familiar Following feed.
- The Following feed shows posts only from subreddits a person has joined, while For You suggests subreddits based on what someone recently viewed rather than platform-wide popularity, with Reddit remembering which feed was last open.
- Reddit calls this the first step toward more flexible discovery and plans to test extra controls, including options to hide posts and say what one wants to see less of, after dropping the old r/all feed earlier this year.
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🔍 Google is adding multiturn ads to AI Mode in the U.S.
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- Google is bringing multiturn ads to AI Mode in the U.S., letting sponsored results appear in responses to follow-up questions as people go back and forth in conversations with the search tool.
- The ads show up within or beside AI-generated answers whenever a search or conversation has commercial relevance, and each one carries a clear "Sponsored" label, with Google promising to keep testing new formats.
- Google also said click-through rates are already similar between sponsored and organic product list items inside AI Mode, which first launched ads in May 2025 and is now expanding them to several more countries.
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🔧 You can now build apps inside Google Search
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- Google has opened its Connected Apps Platform in preview, letting developers build apps that work directly inside Google Search and the Gemini app.
- Developers connect through a cloud-hosted MCP server or Android MCP using the AppFunctions APIs, then register, test, and submit through the Google Connected Console, choosing whether their app goes live in Search, Gemini, or both.
- More than 50 Connected Apps already span productivity, event ticketing, and health and fitness, though searchers will only see an app if they add it to their personalized Google Search settings themselves.
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Get matched with a vetted coach and meet 1-on-1 by video. Take a short assessment, get matched, then message your coach between sessions as you work on your next move. • Clarity on what you actually want next • A plan you'll stick to, built with your coach • Confidence to make the move, at work or on your own |
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Other
news & articles you might like
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Meta says Andromeda lifted Facebook conversions 2.4% since 2025
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AI was involved in 52% of ad fraud schemes ADEX flagged in 2026
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AdRoll: display ad prices for new shoppers drop 45% before holidays
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Disney plans TikTok Shop holiday experience with over 20 brands
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StackAdapt lets advertisers retarget ChatGPT ad viewers on CTV and display
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Google business profiles finally adds third-party ordering controls
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Trending Marketing Tools
| Capsule CRM: keeps a small team's contacts, pipeline and follow-ups in one place, without the enterprise setup. START YOUR FREE TRIAL |
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CREEM 2.0: a payments platform for AI builders that handles checkout, tax, payouts, affiliates, and usage billing so you can charge customers globally without juggling separate tools.
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Spira Maxima: turns scripts, photos, or recordings into finished social videos with presenters, motion graphics, B-roll, captions, and music, ready to publish.
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Naoma AI Demo Agent V2: an AI sales agent that runs interactive product demos, answers prospect questions, qualifies leads, books meetings, and syncs sessions to your CRM.
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iFixAi: audits AI agents through 250 inspections across 69 misalignment categories, flagging failures and giving engineers evidence to investigate and fix issues
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meta-mcp-server: provides over 200 tools to manage Meta business platforms including Facebook Pages, Instagram, Threads, Ads Manager, Commerce, and Insights.
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social-sdk: a typed TypeScript SDK for integrating social platforms, offering capability checks, explicit outcomes, and deterministic testing for reliable development.
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