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Hi there, this is your daily ☕️ MarketingShot.
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In today's MarketingShot:
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🎃 Fanta is building a Halloween universe to own the season 🔒 TikTok pays $400M over kids' data you target 💸 Anthropic's Claude Sonnet 5 could reshape your AI costs 📱 Short drama app downloads jumped 95% and ad output soared 📺 YouTube's 24/7 Stations now open to creators Plus: 💡 6 strategies & tactics, 🎁 6 other news & articles you might like, and 🧰 6 trending marketing tools.
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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
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🎃 Fanta is building a Halloween universe to own the season
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- Fanta has launched its Haunted Universe, a multiyear entertainment property with original characters, stories and experiences that the Coca-Cola brand wants to make its own version of what Christmas is to Coke.
- The over two-minute trailer, out Monday, introduces creatures including a jack-o'-lantern scarecrow, a vampire, a cyborg Frankenstein and a werewolf DJ, ahead of the full Halloween campaign that starts on Aug. 26 across 50 global markets.
- Last year's Halloween campaign delivered 10 billion impressions with strong engagement and sales impact, and the new effort adds collectible packaging, a limited-time flavor, the Haunted Fanta Factory experience and influencer partnerships.
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🔒 TikTok pays $400M over kids' data you target
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- TikTok and its parent company ByteDance agreed to pay $400 million to settle Justice Department claims that the app broke children's online privacy laws, ending the case without further litigation or an admission of wrongdoing.
- The DOJ first filed the suit in 2024, accusing TikTok of letting children make regular accounts, share videos and messages with adults, and collecting kids' email addresses and other personal information without permission.
- As part of the settlement, TikTok added stronger safeguards for youths, better age-related controls, and measures giving parents more oversight, making this one of the largest recoveries ever under the privacy law.
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💸 Anthropic's Claude Sonnet 5 could reshape your AI costs
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- Anthropic has released Claude Sonnet 5, restarting a debate about how AI should be priced and whether published token rates still reflect the true cost of running AI-powered marketing tools.
- Ramp, which tracks AI spending across tens of thousands of businesses, found that average cost per million tokens dropped sharply over the past year, yet total AI spending keeps rising as companies solve more problems.
- Most modern models now ship with reasoning enabled by default, using many times more tokens to "think" before answering, which pushes organizations to consume far more tokens rather than lowering their budgets.
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📱 Short drama app downloads jumped 95% and ad output soared
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- Downloads of short drama, or microdrama, apps jumped 95.5% year-over-year in the first half of 2026 to reach 1.45 billion, far outpacing overall non-gaming app growth of 16.6%, according to Mintegral data shared with Marketing Dive.
- Active advertisers on microdrama apps rose 132% and creative output climbed 151%, with the category posting the highest creative density at 1,887 ads per activating app, ahead of e-commerce's larger 13.3 million-ad volume.
- Emerging markets led downloads, with Southeast Asia at 518 million and Latin America at 355 million, while microdrama app FreeReels drew 195.8 million downloads, nearly 100 million more than closest competitor NetShort's 98.9 million.
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📺 YouTube's 24/7 Stations now open to creators
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- YouTube is opening its Stations feature, which plays continuous 24/7 streams of curated videos, to creator content, media channels, podcasts, and more, after first launching it during the platform's Coachella coverage.
- Each Station comes with live chat so viewers can talk while watching, and the streams can show up as recommendations across Home and Search feeds on both YouTube and YouTube Music.
- The feature is still a limited experiment with a small group of creators, including Dhar Mann, and it gives creators another way to earn views, watch time, and possibly ad revenue from their back catalogs.
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Want to get the most out of ChatGPT?
ChatGPT is a superpower if you know how to use it correctly.
Discover how HubSpot's guide to AI can elevate both your productivity and creativity to get more things done.
Learn to automate tasks, enhance decision-making, and foster innovation with the power of AI.
Other
news & articles you might like
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Google merchant center product images minimum size will Be 500x500 pixels
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X launches MCP server to let advertisers use AI tools for campaign guidance
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Cloudflare blocks opaque AI crawlers from sites that disallow training
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Payment choice helps decide where nearly Two-Thirds of US shoppers Buy
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LinkedIn lets you choose your post's URL 🌐
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AI visibility is becoming a line item in creator briefs
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Trending Marketing Tools
| Zoho Meeting: runs webinars and meetings free for up to 100 people, with registration forms, polls and Q&A built in. GET STARTED FREE |
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OpenSEO: an open-source Ahrefs alternative combining keyword research, competitor analysis, backlinks, rank tracking, technical audits, and AI-search visibility on DataForSEO data.
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Fypro: analyzes your TikTok account to auto-generate a matching website, storefront, branded videos, and email list, skipping manual setup entirely.
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Glaze by Raycast: builds native Mac apps from plain-language prompts that run offline, launch from your dock, and access system-level features.
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Unabyss for Claude: pulls context from Slack, Gmail, Notion, and GitHub into shared memory for any MCP tool, so you stop re-explaining yourself.
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JustVibe: converts plain-text task descriptions, like planning a Tokyo trip, into functional interactive apps instantly, so you skip writing any code.
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Meridian: locally-run, open-source activity tracker that logs your work privately on-device, capturing context and reasons behind how your time was spent.
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Our AI Academy has 330+ step-by-step tutorials on ChatGPT, Claude, Perplexity, and every tool that matters. No fluff — just practical workflows you can use at work. Try it free for 7 days.
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