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Hi there, this is your daily ☕️ MarketingShot.
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In today's MarketingShot:
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🚫 Chrome just killed uBlock Origin ad blocking 🤖 Your next customer is an AI agent, says Mastercard 🛒 Amazon's Alexa now pings shoppers before your rivals ⚡ Site speed now beats your keywords in AI search 📊 AdSense will stop counting ads your visitors never saw Plus: 💡 5 strategies & tactics, 🎁 7 other news & articles you might like, and 🧰 7 trending marketing tools.
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🚫 Chrome just killed uBlock Origin ad blocking
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- Google removed every Manifest V2 extension from the Chrome Web Store yesterday, wiping uBlock Origin from search and install pages, cutting off downloads and updates for the tens of millions of Chrome users who ran it.
- Manifest V3 swaps the webRequest API for declarativeNetRequest, capping extensions near 30,000 static rules, while EasyList alone tops 75,000, leaving gaps that let more ads and trackers slip through on Chrome.
- Brave hosts uBlock Origin, AdGuard, uMatrix, and NoScript on its own servers, Firefox keeps full Manifest V2 support, and Microsoft plans to drop Manifest V2 in Edge by year's end.
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🤖 Your next customer is an AI agent, says Mastercard
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- Mastercard says AI agents are set to become a key buyer that brands must reach, with agent-assisted consumer spending forecast to hit $3-5 trillion by 2030 and business-to-business spending possibly reaching three times that amount.
- The company's report found 85% of consumers are open to working with AI agents to find the best product, and 74% will hand over specific commerce tasks, but only one in ten will let an agent complete a purchase fully autonomously.
- Mastercard proposes a trust layer that verifies who is acting and what the user authorised, plus agentic tokens giving specific permissions like spending limits, rather than granting agents unlimited access to payment credentials.
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🛒 Amazon's Alexa now pings shoppers before your rivals
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- Amazon rolled out a new feature within its Alexa for Shopping AI assistant called "Update Me When," which sends personalized notifications the moment something happens that could push a consumer toward a purchase.
- People can set alerts for events like a favorite brand launching a product line, a new season of a TV show dropping, an artist announcing a concert tour, or an author releasing a book.
- The tool marks a shift in Amazon's AI strategy, since Alexa once mainly answered direct product questions but now aims to anticipate a buying moment before the shopper even thinks to ask.
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⚡ Site speed now beats your keywords in AI search
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- How fast a website loads has become the main factor deciding how well it shows up in AI-powered search, moving past the old focus on keywords and backlinks used in traditional SEO.
- AI search tools from Google, Perplexity, and OpenAI favor pages that load in two seconds or less, using Core Web Vitals scores such as Largest Contentful Paint and Interaction to Next Paint to judge which sources are worth processing.
- Slow pages get filtered out during retrieval even when relevant, pushing e-commerce sites with heavy JavaScript and news outlets with autoplay videos below the performance thresholds AI systems set for inclusion in generated answers.
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📊 AdSense will stop counting ads your visitors never saw
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- Google AdSense told publishers that display advertisements which load but never start painting on screen will stop counting as impressions from February 17, 2027, a change the company applies automatically to banner display inventory.
- The new begin-to-render method registers an impression only after an advertisement has loaded and started to render, so publishers may see a decrease in total display impressions because counting happens later in the ad serving process.
- The shift follows the IAB Tech Lab and Media Rating Council guidelines from October 2017, and it eliminates the buffer publishers built to deliver count-on-download campaigns against begin-to-render terms across web, mobile web and connected television.
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Strategies & Tactics
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> How to prepare your site for AI agents: Structure each page section as a self-contained answer with clean HTML and consistent business details, because AI answer engines cite only content they can easily extract and verify.
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Other
news & articles you might like
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Reddit launches 15-second video views ad goal
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LinkedIn increases push against inauthentic activity
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Why brands are turning to older creators for authenticity AI can’t fake
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Inside Away’s new ‘programming’ strategy for social media
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How E.l.f. Beauty is building AI into its community management
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Google Analytics showing zero traffic on September 1st
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Google’s answer to Canva is an AI tool where you prompt instead of design
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Trending Marketing Tools
| Capsule CRM: keeps a small team's contacts, pipeline and follow-ups in one place, without the enterprise setup. START YOUR FREE TRIAL |
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ChatCut: edits videos through plain-language commands that handle cutting, motion graphics, scripts, and music without touching a manual timeline.
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PlugThis: builds complete Manifest v3 Chrome extensions from plain-English prompts, generating permissions, popup UI, background workers, and Supabase backend in about two minutes.
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Adomate: creates ads at scale from Meta account data, ad libraries, and Trustpilot and Amazon reviews, with fully traceable, non-blackbox creative workflows.
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AI Search Console: monitors how ChatGPT, Perplexity, Gemini, and other AI engines mention your brand, tracking prompts, citations, competitors, and visibility trends in one dashboard.
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Migma AI: automatically builds on-brand email campaigns from your brand, audience, and calendar, then lets you review, approve, and send.
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CartAI: automates checkout across merchant sites through one API, handling payments, shipping, and order tracking without building per-site integrations.
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