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Hi there, this is your daily ☕️ MarketingShot.
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In today's MarketingShot:
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🔍 ChatGPT search now rivals 20% of Google's volume 🗳️ Democrats' win could reshape the AI and privacy rules you follow 🪧 Reddit is testing ads in its search results 📉 Your AI Overview clicks won't fully recover 👁️ Amazon will count 63% fewer of your ad impressions Plus: 💡 6 strategies & tactics, 🎁 6 more stories you might like, and 🧰 7 trending marketing tools.
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The AEO work, without the AEO hire.
Most AI visibility tools show you where you rank, then leave the work to you.
ChatFeatured is an AI search agent that does it: finds the questions competitors win, drafts the content in your voice, and tracks the lift.
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🔍 ChatGPT search now rivals 20% of Google's volume
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- ChatGPT's volume of search-like queries has reached about one-fifth of Google's, according to OpenAI's Adam Fry, who said this makes ChatGPT larger than Bing, which holds 5% search share.
- ChatGPT counts a search each time someone asks a question and it looks up the web, which Fry said often happens with queries about people, places, finance, or health that need up-to-date, factual information.
- ChatGPT has grown from one billion to 1.2 billion weekly active users over the past two months, roughly 100 million new users every 30 days, while voice now reaches 250 million weekly users.
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🗳️ Democrats' win could reshape the AI and privacy rules you follow
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- Democrats won control of both the Senate and House in the elections held yesterday, closing the path Republicans had built toward a single federal standard that would override state data privacy and AI laws for at least the next two years.
- Republicans had wanted a comprehensive privacy bill and a White House framework to stop states from regulating AI, but the win means advertisers, publishers and AI companies now face the likely survival and expansion of the existing state-by-state regime.
- Democrats cannot write advertising and AI rules alone, since Trump keeps his veto and the Senate still needs 60 votes to pass most laws, so the main change is their new power over committee gavels, subpoenas and confirmations to bodies like the Federal Trade Commission.
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🪧 Reddit is testing ads in its search results
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- Reddit has begun testing ad placements inside its own search results pages, a surface where the company previously ran no advertising, so a search for "espresso station" could surface ads for espresso machines, coffee beans or mugs.
- The ads match products to the context of what a person types rather than to an exact term, and the test is limited to a select group of eligible advertisers, with Reddit sharing no details on how placements are bought, priced or measured.
- The test comes as more than 80 million people search Reddit each week while referral traffic from outside search engines fell by over 1 million visits a week in October, letting Reddit sell ads against searches that happen on its own pages.
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📉 Your AI Overview clicks won't fully recover
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- Clicks from AI Overviews will not fully bounce back, Seer Interactive says, after organic click-through rates on searches with an AI summary climbed 85% between December 2025 and February this year, a leveling off rather than a true recovery.
- For searches showing an AI-generated summary, organic click-through nearly doubled from December to February, while searches without an AI Overview reached 3.82%, based on millions of queries across 53 brands.
- Being cited inside an AI Overview brought 120% more organic clicks per impression than sitting in one without a citation, yet those cited results still drew 38% fewer clicks than queries carrying no AI Overview at all.
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👁️ Amazon will count 63% fewer of your ad impressions
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- Amazon Ads will stop counting display impressions on its own store the moment an ad begins downloading, switching on January 1, 2027 to count only when the ad reaches a shopper's screen, cutting counted impressions by about 63% on average.
- The rule covers Display, Video & Audio display ads across the Amazon Store, including homepage, product detail, search results and order pages, with slots lower on the page losing more counted impressions than those near the top.
- In Amazon's testing, advertisers saw return on ad spend rise and cost-per-action fall, though the notice frames the shift under reports and never says whether invoices, billed on a cost-per-thousand basis, change with the smaller count.
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All the power of Salesforce, without the Salesforce bill. Zoho CRM runs sales for 250,000+ businesses across 180 countries, with built-in AI and telephony the big names charge extra for. • Zia, the built-in AI that predicts which deals will close and flags the ones going cold • Every lead, email, call, and deal in one view. Full pipeline visibility, no spreadsheet chaos • Automated workflows that handle the admin so your team actually sells |
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Strategies & Tactics
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> How to optimize for ChatGPT shopping: Make products appear in ChatGPT's shopping recommendations by letting its crawlers read plain-HTML product pages and submitting detailed feeds, since over a billion weekly users research purchases there.
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Other
news & articles you might like
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Apple opens Siri AI to third-party apps, widening voice commerce
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Shopify revenue gains 32% to $3.7bn as AI-referred orders rise 3.3x
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TikTok Shop AI estimates extra orders per listing fix ahead of Black Friday
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Future of TV Briefing: What it costs brands to fund long-form creator series
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How text overlays in social media images affect engagement
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LinkedIn adds more detail to creator post analytics
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Trending Marketing Tools
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Ami AI: analyzes your website to find high-converting buyers, then plans, runs, and self-corrects outbound outreach campaigns around your lead goals automatically.
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Switch: open-source workspace linking people and AI agents across Slack, Teams, Discord, and Mattermost, preserving context during handoffs without vendor lock-in.
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Anysite.io: delivers B2B company and contact data to AI agents via MCP or REST, surfacing decision maker names, titles, and work emails without scraping infrastructure.
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Kilo Code: open-source mobile AI coding agent that sends push notifications when sessions need input, letting you dictate prompts and attach files remotely.
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Pexo: an AI video agent that turns ideas into finished videos through natural conversation, no editing or technical skills required
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PixVerse R2: generates interactive video in real time, producing continuous streams that respond instantly to your input for live creative control
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