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Hi there, this is your daily ☕️ MarketingShot.
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In today's MarketingShot:
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📱 California bans personalized feeds for under-16s 🛒 Amazon now lets you run your ads inside ChatGPT 🛍️ Old Navy's MrBeast deal shows creators can drive your traffic 📸 Instagram lets you turn tagged posts into profile content 📉 Content marketing wins just hit a 12-year low Plus: 💡 5 strategies & tactics, 🎁 6 other news & articles you might like, and 🧰 7 trending marketing tools.
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The Future of AI in Marketing. Your Shortcut to Smarter, Faster Marketing.
Learn how HubSpot's engineering team achieved 15-20% productivity gains with AI
Learn how AI-driven emails achieved 94% higher conversion rates
Discover 7 ways to enhance your marketing strategy with AI.
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📱 California bans personalized feeds for under-16s
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- California has banned personalized recommendation feeds and autoplay for users under 16, part of a package of 13 bills signed on 10 September that also sets rules for companion chatbots.
- Unlike Europe's opt-out under Article 38 of the Digital Services Act, California removes the choice entirely for one age group, prohibiting content ranked on a minor's own history and profile.
- Adam Mosseri told an Australian briefing this week that engagement falls by half when users switch to a chronological feed, though those who switch are self-selecting, unlike a mandatory ban.
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🛒 Amazon now lets you run your ads inside ChatGPT
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- Amazon has struck a deal that lets advertisers on its platform buy ads that run inside the ChatGPT app, starting today, September 10, adding the AI chatbot to the premium supply it has secured.
- The rollout is a pilot for now, open only to select U.S. advertisers using Amazon Ads and the Amazon DSP buying tool, with Delta Vacations named among the first brands taking part.
- Over the past 18 months, Amazon has moved its ads business into inventory from Netflix, Roku, Spotify, SiriusXM, Disney, Hulu and ESPN, and now extends campaigns into conversational chat platforms.
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🛍️ Old Navy's MrBeast deal shows creators can drive your traffic
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- Old Navy's back-to-school partnership with YouTuber MrBeast lifted traffic to its kids' assortment online by more than 22% in the days right after launch, showing how creators can pull in shoppers.
- The MrBeast videos, part of a multiyear deal with Jimmy Donaldson, drew over 100 million global views and 1.4 billion impressions on YouTube while raising Old Navy's viewership and engagement on TikTok too.
- The campaign, built around comedic content, sweepstakes and giveaways for students, follows a 4% drop in comparable sales at Old Navy in Q2 and marks the brand's first back-to-school effort anchored on one creator.
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📸 Instagram lets you turn tagged posts into profile content
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- Instagram now lets people promote posts they've been tagged in to their main profile grid, while the separate Tagged tab still holds every post a user has been tagged in.
- Tagged posts can be added to the grid from the DM notification, the three-dot menu on the post, or by pressing and holding a post in the Tagged tab.
- Added posts appear in reverse-chronological order by default but can be rearranged, building on the reorder feature Instagram introduced in June, and they can be removed later without deleting them.
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📉 Content marketing wins just hit a 12-year low
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- Content marketing results dropped to their lowest point in 12 years, with only 14% of marketers reporting that their blogs delivered strong results, according to Orbit Media's yearly blogging survey of 1,042 content marketers.
- That 14% figure sits six percentage points under the earlier 12-year low and roughly half the 26% recorded in 2022, a decline the report tied to marketers dropping proven tactics rather than to AI adoption, which reached 92.4%.
- Influencer collaboration showed the strongest link to success, making marketers 2.6 times more likely to report strong results, yet its use fell from 25% of marketers in 2017 to just 7% this year.
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Holiday Creator Calendars Are Filling Up. Q4 Panic Is Optional.
Creators lock in holiday calendars 90 days out, before brands finalize commission strategy and long before Black Friday.
The 90-Day Holiday Sprint guide from Levanta helps brands get creators driving holiday demand while competitors are still recruiting, from commission structure to onboarding to scaling.
Your 90-day countdown starts now.
Strategies & Tactics
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> How to use Claude to run a stronger CRO audit: Direct Claude to sort your analytics exports and organize findings while you verify the data and rule out false causes, since it can sound confident while getting conversions wrong.
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Other
news & articles you might like
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Pinterest shares insights into men’s trends
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Triton Digital adds demographic targeting to its podcast ad platform
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Snapchat expands dynamic product ads to sponsored snaps
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Capital One gains 14.2% shopper pickup when AI names it, Similarweb finds
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Google Search Console indexing report missing old June data
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Microsoft gates its new Conversions API behind per-account pilot approval
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Trending Marketing Tools
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Adomate: create Meta ads at scale from your ad account data, ad library, and Trustpilot or Amazon reviews with fully traceable, transparent workflows.
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AI Search Console: monitors how ChatGPT, Perplexity, Gemini, and others mention your brand, tracking prompts, citations, competitors, and visibility trends from one dashboard.
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Migma AI: creates campaign-ready marketing emails in seconds, letting teams skip manual design work and launch outreach faster without technical setup
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Goose Ads Remixer: analyzes top-performing ads in your niche and generates fresh variations from your logo, product images, and messaging within minutes
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Fedica 2.0: schedules posts across 15 social platforms and analyzes your audience with demographics, city-level location, bot detection, and engagement metrics.
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high-stakes-analytics-decision-lab: analyzes messy data by choosing suitable methods and generating source-backed visual reports to support important decision-making.
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Our AI Academy has 330+ step-by-step tutorials on ChatGPT, Claude, Perplexity, and every tool that matters. No fluff — just practical workflows you can use at work. Try it free for 7 days.
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