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Hi there, this is your daily ☕️ MarketingShot.
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In today's MarketingShot:
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📱 Australia could let your audience turn off algorithmic feeds 🔍 Google's EU search changes could reshape your local traffic 👔 Brands are putting creators in your C-suite this Q4 🤖 Bots are pushing your retargeting spend to social and retail media Plus: 💡 6 strategies & tactics, 🎁 6 other news & articles you might like, and 🧰 7 trending marketing tools.
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📱 Australia could let your audience turn off algorithmic feeds
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- Australia is set to introduce a draft law this week that would let people switch off the social media algorithms that shape their personalized recommendations, Communications Minister Anika Wells said yesterday.
- The legislation, called a "digital duty of care," would require companies like Meta to give users the choice of turning off tailored feeds, though Wells noted many Australians value the algorithm and will keep it.
- Australia already barred children from social media platforms in December, yet data last month showed that Australians younger than 16 were increasing their use of apps such as Instagram and TikTok despite the ban.
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🔍 Google's EU search changes could reshape your local traffic
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- Google has begun applying its Digital Markets Act changes to Search in Europe, a move it calls the "largest reduction in quality" in the 29-year history of the search engine, which could shift local traffic patterns.
- The revamped results favor vertical search services such as Expedia or Booking.com, placing one specialized engine at the top, two more below, and a carousel of hotels, airlines and restaurants with real-time prices stripped out.
- In Google's 2024 tests, users felt less satisfied and took longer to find hotels, while hotels lost more than 10% of traffic, affecting hundreds of thousands of European hotels, and intermediary sites stayed flat.
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👔 Brands are putting creators in your C-suite this Q4
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- Brands are set to hand creators C-suite roles this Q4, following the pattern eyeglass brand Blenders started with mega creator Jordan "The Stallion" Howlett, treating the move as real collaboration rather than a PR stunt.
- More young, nimble brands are expected to adopt this method in the final quarter, along with companies hoping to pull ahead in the crowded and turbulent field of creator marketing.
- The shift comes as the creator economy is expected to reach half a trillion dollars next year, with creators moving into Hollywood through films like Obsession and Backrooms and Disney planning its first two-day creator event in mid-September.
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🤖 Bots are pushing your retargeting spend to social and retail media
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- Bot traffic is corrupting retargeting campaigns, driving some advertisers to move their media budgets out of programmatic and into social platforms and retail media instead, according to agency buyers who spoke to Digiday.
- Media agency GoFish reported its e-commerce clients saw bot traffic rise 80% year-on-year, funneling ad spend toward fake "users," spiking costs-per-acquisition, and prompting narrower retargeting parameters that raised the average CPM by 20%.
- AI agents worsen the problem by adding items to carts and signing up to newsletters, fooling filters built to catch bots that visit and bounce, while privacy updates and data opt-outs have also cut retargeting scale.
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Build a Holiday Creator Affiliate Program in 90 Days
Creators lock in holiday content calendars 90 days out, before brands figure out commissions. Waiting too long to launch an affiliate program means less runway to build demand and a missed shot at the best partnerships.
Strategies & Tactics
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> How to get AI to recommend your business: Publish original content with personal stories and proprietary data in self-contained, question-and-answer chunks so AI tools like ChatGPT and Perplexity cite and recommend your business.
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Other
news & articles you might like
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41% of millennials use ChatGPT for product discovery
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YouTube appears in 53% of Google AI Overviews for vitamin and supplement searches
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AI Overviews may be affecting Shopping ad CTR and impressions
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Threads rebuilds creator insights dashboard with plain-language performance summaries
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Some companies are using ads to influence AI agents
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Amazon opens B2B deals to 11 million business accounts in 10 markets
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Trending Marketing Tools
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Adomate: creates branded ad concepts at scale using your Meta account data, ad library, and Trustpilot and Amazon reviews, with fully traceable workflows
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AI Search Console: monitors how ChatGPT, Perplexity, Gemini, and other AI engines mention your brand, tracking prompts, citations, competitors, and visibility trends in one dashboard.
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Migma AI: builds campaign-ready marketing emails in seconds, helping teams skip manual design work and launch outreach faster without technical setup
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Goose Ads Remixer: analyzes top-performing ads in your niche and generates fresh variations from your logo, product images, and messaging within minutes
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Fedica 2.0: schedule posts across 14 social platforms and analyze your audience with demographics, city-level location, bot detection, and engagement metrics.
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seo: provides 70+ SEO audit tools via a local CLI and MCP server using your own crawl, Search Console, and GA4 data.
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Our AI Academy has 330+ step-by-step tutorials on ChatGPT, Claude, Perplexity, and every tool that matters. No fluff — just practical workflows you can use at work. Try it free for 7 days.
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