☕️ Apple Maps ads are here, but not for everyone

Hi there, this is your daily ☕️ MarketingShot.

In today's MarketingShot:

📊 Google AI Mode is now showing ads on 30% of searches

🗺️ Apple Maps ads are here, but not for everyone

🛒 Your AI shoppers still don't trust the recommendations

📣 X can now turn brand mentions into ads

Plus: 💡 4 strategies & tactics, 🎁 8 other news & articles you might like, and 🧰 2 trending marketing tools.

• Google's AI Mode displayed text ads on 29.45% of commercial searches, according to a new SE Ranking study, less than a year after ads first started appearing in AI-generated search answers in late 2025.
• Higher cost-per-click keywords triggered ads far more often, with ad presence at 24.33% for keywords under $2, rising to 53.56% for keywords at $10 or more, while most ad blocks showed two advertisers together.
• Buying an AI Mode ad rarely helped advertisers get cited as a source, with only 11.53% of advertiser domains appearing among cited sources, and just 2.32% of advertised URLs ranking organically for the same queries.

• Apple has published a rulebook for its new Maps ads, which will launch "this summer" in the U.S. and Canada, taking a more curated approach than Google to what businesses can advertise.
• The policy bans home services like plumbing, electrical, locksmith, HVAC, pest control, and roofing, along with cryptocurrency ATMs and bail bonds, while medical services ads will be reviewed on a case-by-case basis.
• Apple will show only a single ad in Maps search results, marked with a small blue halo around the pin, and data about ad interactions stays on the device rather than being collected or shared.

• A national survey from LDWW shows most Americans now use AI while shopping, yet fewer than half trust the brand information and product recommendations these tools produce.
• Nearly 7 in 10 Americans use AI to shop, about two-thirds said it influenced a recent purchase, and 30 percent have completed a purchase through AI so far.
• More than half of the 2,000 respondents check the citations AI provides, only 43 percent trust brand information on AI platforms, and just under 1 in 5 call AI their most trusted shopping source.

• X launched Mentions Boost, an advertising option that lets brands pay to expand the reach of any post that mentions them, turning organic customer endorsements into paid campaigns with a set budget and duration.
• The feature lets marketers promote real customer reviews and conversations, then add custom CTA buttons and destination URLs to convert those organic mentions into full performance campaigns, with no extra creative required.
• To use Mentions Boost, brands must sign up for X's Premium Business plan, which costs $200 per month for the basic tier, and the update expands the standard Boost option that launched in September.

Strategies & Tactics

Other news & articles you might like

• Apple gives Ads terms 14-day runway to reach non-Apple platforms LINK

• Where AI agents get stuck on your site LINK

• Music industry launches AI-generated content labels LINK

• Meta Redesigns Audiences Around Labels LINK

• 2 in 5 ad buyers say CTV is limited by a lack of interactive capabilities: report LINK

• Google is AI Mode’s No. 2 most-cited domain: Report LINK

• Reddit questions if AI data deals could hurt its ad business LINK

• Sprout Social to cut 260 jobs as AI reshapes software industry LINK

Trending Marketing Tools

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