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🏷️ Your AI-generated ads face new Meta disclosure tags
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- Meta has rolled out new disclosure tags for Facebook and Instagram ads made with artificial intelligence, matching the labels to recent changes in how the company lists general ad disclosures.
- Ads created using AI tools now carry a note in the "About this ad" section, which users reach by tapping the three-dot menu on any promoted post to see how the content was made.
- The label appears automatically when advertisers use features like Background Generation, Image Generation, or Add Animation, or when Meta detects third-party tools such as Photoshop or Dall-E through C2PA metadata.
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📺 Netflix is becoming a new short-form video channel
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- Netflix is stepping into short-form video by bringing content from publishers such as BuzzFeed Studios, Condé Nast, Hearst Magazines, People Inc., Tastemade, and Penske Media brands like Variety, Rolling Stone, and Billboard onto its streaming service.
- Starting August 3, the videos will reach subscribers in the U.S., Canada, the U.K., Ireland, Australia, and New Zealand, with lengths ranging from 2 to 3 minutes up to more than 20 minutes.
- The line-up mixes archival and ongoing series like BuzzFeed Celeb's 30 Questions, Tasty Recipes, Vanity Fair's Lie Detector, and Billboard's 24 Hrs With, letting Netflix test cheaper, faster content as it competes with YouTube and TikTok.
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🔒 HubSpot backed off sharing your CRM data
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- HubSpot canceled its plan to pool one company's CRM enrichment data and use it to supplement other companies' records after customers reacted with anger to new terms that opted everyone in by default.
- The plan supported Contact Discovery, a product set to launch on August 4 that lets teams find, verify, and add net-new contacts, feeding business contact, company, and email engagement data into a shared dataset called "Trusted Prospecting."
- Research firm Blackout found the authorization to copy enrichment data had sat in HubSpot's terms since September 18, 2024, and that a 2025 help article promising HubSpot "won't share the data" was later quietly removed.
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🎨 Meta could use your Instagram photos in AI ads
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- Meta released Muse Image, an AI model that can create pictures featuring friends or creators based on their publicly available Instagram posts, with advertisers set to gain access soon for making marketing materials.
- The model rolls out inside the Meta AI chatbot and will be added across Instagram and WhatsApp, letting users generate images from text prompts or change existing pictures, with an opt-out available in settings.
- Every image made with Muse Image carries an invisible watermark, and the system has safety precautions to block violations of Meta's terms of service, including CSAM material.
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⏳ You have 6 weeks before your CPA targets double
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- Google Ads gave advertisers roughly six weeks to prepare before August 17, 2026, when budget-limited campaigns using Target CPA or Target ROAS will start delivering closer to the stated targets rather than beating them.
- The new Bid Target Adjustment Tool, live since July 6, shows which campaigns are affected and lets advertisers keep the current target, match it to recent performance, or set a custom figure before the change begins.
- Eligible formats include Search, Shopping, Performance Max, Demand Gen, and Travel, while App Campaigns, Video reach, and Video view campaigns are excluded and keep their previous bidding behavior after the deadline.
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